We consider People first and believe true success can only be achieved when it is experienced by our shoppers, retailers, and team members alike. That's not a tagline - those are our Core Company Values, written by our People, for our People. With sites across North America, our diverse internal and external communities, stakeholders, and partners choose Tanger for the best value, experience, and opportunities. About the Role:In our continued mission to deliver the best value, experience and opportunity for our communities, stakeholders and partners using customer insights and experience, we are seeking a Social Media Manager. This position will work independently and with teams and has geographic flexibility to work remotely offered by Tanger's hub-and-spoke approach to a modern Teams-driven workplace.Reporting directly to the Media Director, the Social Media Manager is responsible for curating and creating national and local social media content, distribution, calendar management, and amplification for Tanger programs. These are focused on driving increased Tanger and retailer awareness, store traffic, social followers and engagement. The Social Media Manager will drive brand and customer interaction through social media content generation, social influencer management, and social listening. This role will create, assign, and curate Tanger national and local social media content and will ideate and execute innovative news, make social campaigns which support brand initiatives and strategic priorities, and drive center traffic and EBITDA.We will look to you to champion improvements, tackle problems, and demonstrate leadership. If you are an enthusiastic individual who thrives in a challenging, forward thinking, and fast-paced team environment, then this is the job for you. Tanger offers a dynamic learning environment with opportunities to advance and learn alongside accomplished business leaders. About the Tanger Perks:
- Competitive salary
- Generous Suite of Medical, Dental, and Vision Benefits
- 401(k) match
- Paid PTO and Holidays
- Paid Volunteer Hours
- Team Member Paid Leave Programs
- Tuition Reimbursement
- Wellness Incentives
- Group Life and Disability Insurance
- Voluntary Benefits
- Team Member Discounts
- And more...
How can you contribute to what we do?
- The Social Media Manager will develop social media content based on business and strategy objectives, amplification strategy, channel deployment, paid social media budget allocation for key initiatives, and strategic partnership priorities throughout Tanger's social ecosystem with benchmarks and measurements for success. This role is responsible for amplifying social posts with paid support and developing the most strategic audience targeting capabilities, as well as frequency and campaign flighting.
- Content Curation: Visit Tanger as needed to capture photographs, create videos, and curate customer content that supports both national and center-specific marketing calendars.
- Creative Strategy Development: Develop impactful and optimized-by-channel social media creative content and calendars at the national and local level, including images, video/animated content and captions/descriptions that integrate maximize messaging narrative and creative sequencing. Manage timelines and the social content calendar for Creative review to develop and meet social media strategy requirements. Schedule content for posting.
- Social Influencer Programming: Source, manage execution and define success of social influencer programs locally and nationally.
- Analytics & Reporting: Measure the success of social media activities. Define KPIs and implement systems for measuring success. Analyze campaign results by platform, research, and digital metrics to assess performance and generate future improvements. Incorporate this learning into future program development to continue to raise the bar. Provide social media reporting and recaps for Tanger national and local social accounts for distribution to internal and external partners.
- Budget Management: Manage agencies, vendors, and SOWs efficiently to stick to budget guidelines. Submit invoicing to Tanger finance and accounting teams.
- Customer Response & Social Listening: Lead the strategy and execution of social listening and customer response, when needed, on social channels. Manage additional support or resources for customer social response and care.
- Social Media Center of Excellence: Serve as internal center of excellence and point of contact for social media locally and nationally. Regularly share education, best practices and reports to cross-functional partners. Evaluate emerging platforms, tools, trends, and deployment best practices.
About You:
- You possess exceptional leadership skills, with experience leading visionary strategies, driving strategic plans, and using critical thinking and logic to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- You are an exceptional communicator with a passion for people with strong interpersonal skills and are comfortable working in a team-oriented environment. You are able to synthesize complex external narratives into a storyline our team members can appreciate and feel inspired by. Building team relationships to increase performance, cohesion, and engagement is important to you.
- As a self-starter, you are able to initiate, plan, execute, control, manage big, long horizon projects with many pieces and close projects with a detail-oriented approach meeting key deadlines without sacrificing quality.
- You possess the ability to think strategically to execute and drive business results.
- Possessing a thorough understanding of data, you are able to aggregate local, regional, and national data to support strategic decision-making and analyze successes and weaknesses to adapt tactics accordingly.
- You are a culturally-aware and naturally curious.
- You are an exceptional verbal and written communicator.
- You have exemplary presentation skills and have no problem speaking effectively with retailers, customers, vendors, and employees.
- You are comfortable in a fast-paced environment and possess exceptional organizational and time management skills which help you prioritize and manage multiple high-level projects with timelines even through frequent interruptions and changing deadlines.
- You have the ability to travel via commercial airlines and maintain a valid driver's license to operate your own vehicle or rental car in a safe manner. This position requires up to 10% travel.
- You are located near a Tanger center to regularly capture content.
- You have a bachelor's degree in business administration, marketing, or a related creative field and 2-5 years experience in social media agency or client-side experience with a proven track record of success.
Experience the difference and be a part of our extraordinary team!Hiring Range DisclaimerThe base salary range represents the low and high end of the hiring range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Tanger's total compensation package for employees.Hiring Range:$59,400- $74,250 per yearTanger Inc. (NYSE: SKT) is a leading owner and operator of outlet and open-air retail shopping destinations, with over 43 years of expertise in the retail and outlet shopping industries. Tanger's portfolio of 38 outlet centers, one adjacent managed center and one open-air lifestyle center comprises over 15 million square feet well positioned across tourist destinations and vibrant markets in 20 U.S. states and Canada. A publicly traded REIT since 1993, Tanger continues to innovate the retail experience for its shoppers with over 3,000 stores operated by more than 700 different brand name companies. For more information on Tanger, call 1-800-4TANGER or visit tanger.com. We Consider Community, Seek the Success of Others, Act Fairly & with Integrity, and Make it Happen! We are deeply committed to creating and sustaining an organizational culture reflective of the collective mixture of unique experiences, perspectives, and viewpoints of our people, partners, and communities that contribute to making Tanger an environment where everyone is welcomed, respected, heard, supported, and able to thrive. Tanger is proud to be an Equal Opportunity Workplace. All employment decisions are based on qualifications, merit, and business need. Accessibility Note: If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, or if you are unable to use the online application, please request accommodation or ask for an alternative method of applying by emailing: ...@tanger.com.E-Verify is a registered trademark of the U.S. Department of Homeland SecurityEOE. Drug Free Workplace. A background check will be conducted for this position. Tanger Management, LLC participates in E-Verify.#INDSJ#LI-LW1