Position Overview:
The Social Media Manager will oversee all aspects of Blundstone USA's social media presence. This role is integral in driving brand engagement, growing our online communities, and crafting authentic content that aligns with Blundstone's identity. Reporting to the Senior Marketing Manager, you'll work closely with cross-functional teams, including marketing, e-commerce, and retail, to ensure a cohesive brand experience across all channels.
Key Responsibilities:
- Strategy & Planning: Develop and implement a results-driven social media strategy that aligns with overall brand objectives.
- Content Creation: Contribute strategy and insights to the development of high-quality, on-brand content for platforms like Instagram, TikTok, Facebook, Pinterest, and emerging channels.
- Community Engagement: Actively manage and engage with our social media community, responding to comments, messages, and mentions to foster loyalty and connection.
- Analytics & Reporting: Track, analyze, and report on social media performance metrics to optimize strategy and measure ROI.
- Campaign Management: Collaborate with the marketing team to execute campaigns, including seasonal promotions, product launches, and retail activations.
- Influencer Partnerships: Identify, engage, and manage influencer collaborations that authentically amplify Blundstone's brand.
- Retail Support: Coordinate with Blundstone mono-brand stores (Soho, Williamsburg, Boston, and Seattle) to integrate in-store experiences with digital storytelling.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience managing social media for a consumer-facing brand, preferably in fashion, retail, or lifestyle.
- Proven success in building engaged communities and delivering measurable growth across multiple platforms.
- Expertise in social media tools and platforms, including analytics dashboards (e.g., Meta Business Suite, Sprout Social).
- Strong visual eye and understanding of brand aesthetics; experience with content creation tools like Canva, Adobe Suite, or similar a plus.
- Excellent communication skills and the ability to balance creativity with strategy.
- Familiarity with retail marketing, influencer partnerships, and e-commerce trends.
- Passion for storytelling and connecting with diverse audiences.