POSITION SUMMARYThe Social Media Specialist is responsible for Lowell Five Bank's presence on multiple social media channels, digital marketing efforts and digital properties. This position will oversee the brand positioning on social media, a robust calendar of social mediacontent and complementary paid digital marketing efforts.ABOUT LOWELL FIVEWith nearly $1.7 billion in assets, over 200 employees and 15 banking center locations throughout the Merrimack Valley and Southern New Hampshire, Lowell Five is honored to play a vital role in the economic vitality of the region. We provide support of, and our employees are engaged in, a myriad of leadership roles for numerous community boards and organizations. We are proud of the longevity of our employees and we are committed to finding new talent for our team. We offer career development and educational programs to support personal and professional growth along with a benefit package that supports each employee's best life.ESSENTIAL DUTIES AND RESPONSIBILITIESSocial Media Planning
- Create and maintain an annual calendar, develop and implement organic social media content via real-time posting and advanced scheduling
- Curate and manage online social platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and online review sites (Google, Yelp, Glassdoor, Indeed, etc.)
- Perform competitive research to ensure our content is compelling and unique
Content Development
- Lead content development for social media, both paid and organic
- Utilize department tools for photography and videography as needed for capturing high quality social content
- Collaborate with videographer to create ongoing content that is tied to business growth goals
- Work with graphic designer to create social media campaign assets
Execution and Implementation
- Manage the posting of content daily, weekly and in advance to ensure we have relevant, brand-appropriate content
- Coordinate requests and content from across the Bank, provide guidance on what type of content should be captured and shared via social/digital channels
- Facilitate the review and approval process with stakeholders including Marketing and Compliance teams
- Work with media agency on paid social media campaigns
- Create and manage landing pages for lead capture via paid social media campaigns
Measurement
- Pull reports in Google Analytics as needed
- Make recommendations for the best tools for both monitoring and posting content
- Create and share weekly, monthly, quarterly social media reports with insightful analytics, make recommendations for future content improvements that will elevate the perception of the Bank and grow awareness with existing and new audiences
- Collaborate with Business Intelligence on reporting and follow through of lead generation activities via paid social media
Please note this job description is not designed to cover a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change over time. REQUIREMENTS
- Bachelor's degree in business, communications, or marketing
- 2-4 years of related marketing experience
- Up to date with social media and digital marketing best practices and emerging trends
- Understanding of and foundation in marketing and social media analytics
- Proficient in all social media platforms, working knowledge of Meta and Google Analytics
- Effective writer, including brand tone and manner, proper grammar
- Strong organizational, project management and analytical skills
- Capable of working independently and solving problems
- Detail-oriented with ability to communicate professionally, both in writing and verbally
- Ability to multi-task, prioritize, and adapt to a changing environment
- Proficient in Microsoft Office
- General knowledge of banking products and services and compliance regulations related to marketing activities would be a plus.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)