About Us:Industrial Painter is a successful, growing company which specializes in painting commercial and industrial facilities throughout the United States. We are committed to creating intimate customer relationships that distinguish Industrial Painter as a premier business partner for our customers. Position OverviewWe are seeking an entry level Social Media Specialist to join our team and drive the social media strategy across multiple platforms, including LinkedIn, Facebook, X, and YouTube. This role will focus on developing and executing effective B2B social media content that aligns with our brand goals, creating a dynamic content calendar, and delivering actionable insights through analytics reporting. Key Responsibilities
- Social Media Strategy Development - Design and implement social media strategies to align with business goals, focusing on audience engagement, brand awareness, and lead generation within the B2B space.
- Content Creation and Scheduling - Produce, curate, and post engaging content across LinkedIn, Facebook, X, YouTube, and other relevant platforms. Maintain a content calendar to ensure timely and consistent publications.
- Analytics and Reporting - Track, analyze, and report key metrics to upper management, using insights to optimize content and adjust strategies for improved performance.
- Trend and Competitor Analysis - Monitor industry trends, competitors social media activities, and emerging technologies to recommend new strategies or platforms that will help drive engagement and growth.
- Collaboration - Work with the marketing team and other departments to ensure consistent messaging and alignment with broader marketing campaigns.
Qualifications
- Bachelors degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience managing social media in a B2B setting.
- Strong knowledge of social media platforms, analytics tools, and best practices.
- Excellent written and visual content creation skills.
- Familiarity with social media scheduling tools and analytics platforms (e.g., Hootsuite, Buffer, Google Analytics).
- Ability to work onsite initially, with a transition to a hybrid model post-training.
Skills and Competencies
- Strategic thinking with the ability to implement actionable plans.
- Creative and adaptable, with strong attention to detail.
- Strong interpersonal and communication skills, comfortable presenting to management.
- Ability to work independently and collaboratively in a fast-paced environment.
We look forward to welcoming a proactive and detail-oriented Social Media Specialist who is eager to contribute to our companys growth and success in the B2B space.
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