Location: Baltimore,MD, USA
Position Summary:
As a Social Media Specialist, you will play a role in assisting to enhance our brand's online visibility and engagement across various social media platforms to deliver a consistent and connected customer experience. You will partner with the creative team to develop and help execute social media strategies that align with our overall marketing objectives and brand. This role requires an understanding of each platform's unique features, trends, and best practices to maximize our social media presence.
Essential Duties and Responsibilities:
• Assist in the social media strategy by helping to develop engaging and creative content for our social media channels, including but not limited to: Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor customer interaction with DTLR's social channels and engage with our audience and participate as needed to drive engagement within the community.
• Schedule and publish content across all social media platforms using media management tools.
• Assist in the planning and execution of campaigns to drive brand awareness and engagement across social media platforms based on best practices.
• Track and analyze social media performance metrics, generate reports, and provide insights to optimize content strategy and improve engagement.
• Evaluate current as well as up-and-coming social trends, algorithms, and best practices to ensure our social media efforts translate relevant trends for the DTLR audience.
• Collaborate with internal teams, including marketing, content, and design to ensure cohesive messaging and alignment across all channels.
• Act as a brand advocate, fostering positive relationships with influencers, partners, and followers to amplify our brand's reach and reputation.
• Additional duties and projects as required.
Required Education and/or Experience:
• Bachelor's degree from a 4-year college or university preferred but not required.
• At least 1-3 years of experience in marketing, preferably in social; or equivalent combination of education and experience.
• Proven experience working in social media management, digital marketing or content creation.
• Strong understanding and knowledge of social media trends and platforms, algorithms, and best practices.
• Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Creative thinker with a passion for storytelling and engaging content creation.
• Positive attitude, team player, and willingness to adapt to changing priorities.
• Ability to stay organized and manage content being generated from multiple sources.
Physical Requirements:
• While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to use hands to finger, handle, or feel; and talk; or hear.
• The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job may include close vision, distance vision and depth perception.
• The incumbent must be able to work in a fast-paced environment.
General Information:
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position. They are not intended to be an exhaustive list of all duties, responsibilities, and skills required of personnel so classified. DTLR, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $60,000-$7,000 (Depending on Experience). This role will be eligible for medical, dental, vision, 401k, sick leave, and company paid time off plan.