Location: Dallas,TX, USA
Job Summary
JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. Known for our rapid growth and strong team culture, we're seeking a talented and creative Social Media Specialist to drive brand engagement and expand our online presence.
As the Social Media Specialist, you will manage and create content for multiple social media channels, execute a strategic content calendar, and engage with our community to elevate JobTread's brand. You'll collaborate closely with our marketing team and Founder & CEO to produce compelling content, foster relationships with followers, and connect with potential customers through engagement and social media prospecting.
If you're passionate about storytelling, connecting with audiences, and thriving in a fast-paced, creative environment, we'd love to hear from you. Join us in transforming the construction industry with innovative software solutions!
Responsibilities
* Develop and maintain a social media content calendar that aligns with JobTread's brand voice and marketing objectives.
* Produce engaging social media content, including videos for JobTread's channels and the Builder Stories series, to highlight our impact in the construction industry.
* Manage, repurpose, and optimize content for all JobTread social media accounts as well as the Founder & CEO's personal Facebook, ensuring brand consistency and message alignment.
* Engage with JobTread's social media community, responding to comments and messages, and fostering a positive, interactive online presence.
* Lead social media prospecting in relevant industry groups and forums (e.g., Facebook and Reddit) to connect with potential customers and influencers.
* Proactively monitor industry trends, participate in relevant discussions, and share insights to boost JobTread's visibility and authority.
* Develop and implement strategies to grow JobTread's audience and engagement across platforms, including LinkedIn, Facebook, Instagram, Twitter, and YouTube.
* Analyze social media performance metrics and provide data-driven insights to refine strategies, continuously improving reach, engagement, and brand visibility.
* Stay updated on social media trends, tools, and best practices to keep JobTread's social media presence fresh, engaging, and effective.
* Support paid social media initiatives where appropriate to amplify organic efforts.
* Contribute to other marketing initiatives as needed.
Qualifications
* Bachelor's degree in Marketing, Communications, or a related field preferred.
* 2-3+ years of experience managing social media channels, with a proven track record of increasing brand engagement and follower growth.
* Strong skills in content creation, especially in video production, editing, and repurposing for social media.
* Excellent writing and storytelling abilities, with a knack for tailoring messaging to various audiences.
* Proficiency in social media analytics and scheduling tools (e.g., Hootsuite, Sprout Social) and experience with data-driven strategy adjustments.
* Experience with social media prospecting and community engagement, particularly in industry-specific groups on platforms like Facebook and Reddit.
* Strong organizational and time management skills, with the ability to work independently and as part of a collaborative team.
* Knowledge of the construction or SaaS industry is a plus, enhancing the ability to connect with our target audience.
Perks
* Join a small, growing team as an early team member.
* Upward career mobility at a high-growth startup.
* Make an impact and advance your career development.
* Opportunity to become an innovator and solve real-world problems for construction.
* Creative and entrepreneurial working environment
* Work every day with successful, smart, and highly motivated people.
* Electronic standing/sitting desks with top of the line secondary monitors.
* Weekly Team Lunch, Happy Hours, and other team events.
* Casual dress code.
* Flexible schedule.
Benefits
* Dental, health, and vision insurance
* Paid training
* 401k plan + matching
* Vacation and other Paid Time Off
* Free access to an onsite workout facility
About JobTread
JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion.
Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread.
JobTread's mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd.
JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.