Location: San Antonio,TX, USA
SWBC is seeking a talented individual to manage and develop SWBC's social media strategy, campaign deployment, and execution across all of its assets and social media networks. Understand SWBC's products and services, product seasonality, employees, customers, and company culture to ensure delivery of the most appropriate campaign on related social networks. Influence content creation for social media distribution. Oversee reporting on social media trends that may have a potential impact on strategy, deployment, and content creation.
Why you'll love this role:
If you're looking for a position that will place you side by side with world-class content and digital marketers and give you access to some of the top marketing tools in the industry, look no further!
This is a role you can own with room to grow in an internal marketing department with agency-level skills without the agency-level stress.
You'll spend your days ideating, creating content, and developing social media strategies for business to business (B2B) and business to consumer (B2C) audiences in an industry that's more relevant than ever.
Think financial services is boring? Not the way we do it!
Our team is always learning and trying new, creative engagement tactics. We encourage you to tap into your own creativity, experience, and knowledge to help us push the boundaries of digital marketing in the financial services space. Come join us!
Essential duties include the following:
* Creates and plans the social media strategy across all social networks to grow and engage our audiences.
* Creates highly engaging, channel-specific social media content for campaign deployment.
* Monitors, reviews, and takes action on social media comments and engagement. Acts as the primary point of contact for internal inquiries and for external commenting. Works closely with the Vice President of Public Relations and other stakeholders as it pertains to reputation management when monitoring comments online across various social media channels.
* Oversees and tracks individual campaign budgets toward goals and KPIs.
* Develops social media strategies, campaigns, and a comprehensive social media content calendar while overseeing overall social media engagement and interaction.
* Establishes key performance indicators (KPIs) for paid and organic campaigns, as well as channel metrics (followers, engagement, etc.).
* Reviews analytics to make strategic decisions on planned and future campaigns.
* Works closely with the Marketing leadership to monitor and review campaign progress, performance, and make data-driven decisions on future campaigning as it relates to social media.
* Reports data analysis and metric reporting to marketing leadership.
* Creates content and resources for internal employees to establish social media expertise across the employee base.
* Researches and stays current on social media trends and tools.
* Performs all other duties as assigned.
Serious candidates will possess the minimum qualifications:
* Bachelor's Degree in Marketing, Public Relations, Advertising, Communications, or related field from an accredited four (4) year college or university required.
* Minimum of five (5) years of experience managing multi-channel social and digital media management.
* Experience managing social media accounts with multiple target audiences and numerous products/services.
* Experience managing B2B social media channels a plus.
* Proficient Microsoft Office skills, including Outlook, Word, and Excel.
* Excellent organizational skills.
* Excellent verbal and written communication skills with an eye for creativity.
* Excellent problem resolution, multi-tasking, and analytical skills.
* Excellent interpersonal skills.
* Able to use basic office equipment, including copy machine, personal computer, and fax.
* Able to type 35 WPM.
* Able to travel locally or nationally by car or plane.
* Able to sit for long periods of time performing sedentary activities.
* Able to stand, stoop, and kneel to file for long periods of time.
* Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.
SWBC offers*:
* Competitive overall compensation package
* Work/Life balance
* Employee engagement activities and recognition awards
* Years of Service awards
* Career enhancement and growth opportunities
* Leadership Academy and Mentor Program
* Continuing education and career certifications
* Variety of healthcare coverage options
* Traditional and Roth 401(k) retirement plans
* Lucrative Wellness Program
* Based upon employee eligibility
Additional Information:
SWBC is a Substance-Free Workplace and requires pre-employment drug testing.
Please note, SWBC does not hire tobacco users as allowed by law.
To learn more about SWBC, visit our website at www.SWBC.com. If interested, please click the appropriate apply button.