Solution Architect - Salesforce Marketing Cloud
Location: Fully remote (United States)
Thunder is starting a marketing revolution: join us as we help Salesforce customers around the planet, across retail, B2B, technology, financial institutions and more.
We are committed to implementing Marketing & Data Clouds so that our customers can finally easily build multi-cloud marketing campaigns, better segment their audiences, understand campaign performance, make adjustments to investments, and leverage analytics to deliver an improved return on ad spend.
Ideal candidates demonstrate their commitment to the cause: you re a seasoned Solution Architect or MC Developer with hands-on experience implementing Marketing Cloud or Data Cloud, and love showing off your deep knowledge throughout the Presales process.
Join the fastest-growing partner in the Salesforce ecosystem, and serve as a champion and pioneer of the next generation of customer engagement technologies.
As part of the Salesforce Marketing Cloud practice at Thunder, the Marketing Cloud Solution Architect plays a critical senior lead role on the programs and within the practice. The Marketing Cloud SA leads all discovery workshops, helping to define the clients vision, strategy and requirements for their project.
Ideal Solution Architect candidates understand marketing strategy, marketing customer lifecycle, lead management and can infuse these strategies into the relevant Marketing Cloud technology capabilities. They understand the marketing end users and can partner to define a campaign production process that will ensure successful adoption of the tools to their campaigns.
Responsibilities & Qualifications:
- Marketing strategy, customer lifecycle management, journey mapping functional expertise in helping clients define their unique campaign strategies and journeys
- Deep understanding of all Salesforce Marketing Cloud platforms, best practices and knowledge of newer capabilities and product roadmap
- Demonstrated understanding of email marketing best practices and IP warming techniques
- Understanding of Salesforce Sales and Service Clouds and how to leverage the MC Connector to integrate Marketing Cloud to other systems
- Data strategy expertise and understanding of how to align a clients data to power their marketing strategies and campaigns
- Experience working with Salesforce Data Cloud is a plus. Knowledge of utilizing a Customer Data Platform to build segments and deliver real-time communications.
- Expertise supporting both B2B and B2C clients, lead management and account based marketing techniques
- Knowledge of website/ecommerce personalization capabilities
- Knowledge of custom reporting, channel reporting, segment reporting and campaign optimization techniques
- Ability to support administrative tasks in Marketing Cloud like building email and SMS journeys, automations, filtered data extensions, email scheduling and deployment
- 5+ years of consulting experience within the Salesforce ecosystem implementing Marketing Cloud and/or Data Cloud (ideally having 5+ engagements completed under your belt) (Required)
- Ability to architect integrations with other Salesforce products including Service and Sales Clouds (Required)
- Consulting and implementation experience with MC Personalization, Data Cloud, and Tableau (Preferred)
- High comfortability with the integration of standard and custom data sources
- Strong business processes, process documentation, and process improvement skills, with the ability to associate everyday tactics to metrics defined in discovery
- Active Salesforce certifications and accreditations within Salesforce Marketing Cloud, and a willingness to achieve additional certifications on emerging technologies as required per the role
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