Location: Atlanta,GA, USA
Specialist, Direct Marketing Operations
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you'll make an impact:
The Specialist, Direct Marketing Operations will manage multiple marketing campaigns that directly impact subscriber conversion and retention. This role is essential in contributing to the overall success of marketing initiatives and day-to-day marketing operations management.
What you'll do:
Marketing Operations Campaign Functions:
* Manage ongoing Direct Mail campaigns/packages, and new campaigns/tests from inception to launch.
* Work with mail house to ensure that complex campaign setup instructions are successfully implemented.
* Request and verify cost estimates for new campaigns/changes; provide alternative plans to marketing partners as requested.
* Proof letter copy - ensure accuracy of body copy, variable data, offer details (legal language).
* Identify opportunities for operational improvements and cost savings.
* Research and implement personalization to letters where applicable; channel recommendations, personalized QR codes, etc.
* Update and order printed materials. Forecast inventory levels for various package components: envelopes, letterheads, brochures, buckslips, channel guides, etc.
* Manage the seed list for all SXM campaigns; work with vendor to update and maintain SXM team member seed requirements.
* Maintain high-quality, error-free execution for each print project and direct mail package.
Finance Functions:
* Verify and process invoices from mail house; monitor late invoices for all teams and expedite approvals.
* Learn monthly accruals process (submitted to Finance and Accounting teams); work with vendors to ensure accuracy of accruals.
* Assist with weekly direct mail postage reports for Accounting.
Reports:
* Regularly update direct mail cost document: total cost for each direct mail package - printed materials, postage and mail house fulfillment costs.
* Assist with direct mail legal investigations; work with legal and operations team in research of investigation.
* Maintain quarterly historical archives and sample notebooks of all direct mail packages.
* Review weekly Direct Mail Process Reports to ensure that the mail house is processing campaigns on time.
What you'll need:
* Bachelor's degree in marketing, business, English or related major.
* Minimum of 2 years of direct marketing experience.
* Must be detail oriented and very organized.
* Disciplined and committed to department goals.
* Take initiative and follow through on projects with minimal supervision.
* Ability to work independently and in a team environment.
* Proofreading, grammar and spelling skills.
* Excellent multi-tasking skills and the ability to meet tight deadlines.
* Excellent written and verbal communication skills.
* Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint).
* Create and update Excel spreadsheets/charts.
* Must have legal right to work in the U.S.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
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R-2024-10-38