Primary Skills: Adobe Analytics-Expert, Google Analytics-Expert, Web Development-Intermediate, Data Visualization-Advanced, A/B Testing-IntermediateContract Type: W2Duration: 6+ Months (Possible Extension)Location: Plano, TX or Pleasanton, CA (Hybrid)Pay Range: $65 to $70/hour#LPJob Summary:The Senior Digital Analytics Specialist will play a pivotal role in driving data-driven decisions, enhancing user experience, and optimizing the online presence of our digital platforms through expert analysis and insights derived from Adobe and Google Analytics. This hybrid role, based in either Plano, TX, or Pleasanton, CA, will focus on the end-to-end management of analytics tracking, collaborating with cross-functional teams for accurate data collection, and leading the development of comprehensive reports and actionable insights. The position offers the flexibility of remote work for three days a week, with a requirement to be on-site for two days, which will be determined upon role commencement.Key Responsibilities:
- Lead the implementation of Adobe and Google Analytics tracking across digital platforms.
- Collaborate with cross-functional teams to meet analytics tracking needs and ensure precise data collection.
- Analyze website performance metrics, monitor traffic trends, and study user behavior to inform strategies.
- Develop and present comprehensive reports and dashboards, highlighting insights to stakeholders.
- Conduct A/B testing and utilize data analysis for recommendations on improving site usability and conversion rates.
Must-Have Skills:
- Bachelor's degree in Marketing, Data Analytics, Computer Science, or a related field.
- 10+ years of experience with Adobe Analytics and Google Analytics.
- Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot).
- Familiarity with SEO, PPC, and digital marketing strategies is a plus.
- Knowledge of HTML, JavaScript, and web development is must.
ABOUT AKRAYAAkraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in IT StaffingAs staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires! Join Akraya Today!Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!