At Tata Consumer Products Ltd, we stand #Forbetter - Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities .... Here's an exciting one! Sr. Brand Manager - Coffee Woodcliff Lake, NJ Hybrid FTE How does this Job align to our Strategy? At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthening and Accelerating our core business. The Senior Brand Manager will lead marketing on Eight O'Clock Coffee and will be a key partner in delivering business targets (Net sales, brand awareness, market share and penetration) through the development and execution of brand strategy and marketing plan activities for the Eight O' Clock Coffee portfolio. A blend of business management and brand development skills are critical for success. Supported by two assistant brand managers, this is a tremendous opportunity to be entrepreneurial with a fun challenger brand in a very competitive category. What are the Key Deliverables in this role? Financial Outcomes
- Eight O'Clock financials: Lead the delivery of the financial objectives of EoC brand including market share, brand penetration and awareness build targets. Also responsible for leading the annual business planning process for EoC
Brand Building
- Brand campaigns: Lead development and implementation of annual brand campaigns
- Media Planning: Lead media and connections planning with the media agency
- PR management: Manage the monthly PR calendar and plan PR events and placements
- Influencer marketing: Manage the annual influencer calendar and monthly influencer tracking with agencies to ensure delivery
Shopper marketing
- Sales interface: Be the direct interface with sales for National accounts
- In-store marketing: Guide the ABM for annual shopper marketing plan and deliver all the shopper sales tools including sell decks, innovation sell sheets, shippers etc.
Innovation and Learning
- Product Innovation: Lead product and packaging innovation and brand change and commercialization
- Brand and category insights: Coordinate with the consumer insights manager and sales strategy teams to consistently deliver insights that drive growth
Requirements What are the Critical success factors for the Role?
- Minimum 7 years of marketing US CPG experience
- Strong business and financial acumen, strategic thinking, and analytical skills
- Experience with syndicated data tools (Nielsen, IRI)
- Experience managing external agency partners
- Undergrad required; MBA preferred
- People management skills and previous experience of managing a team of 1+ direct reports
What are the Desirable success factors for the Role ?
- Passion to work on challenger brands. Mindset to do more with less
- Strong ability to influence sales teams and a deep understanding of the FMCG customer operating environment
- Proven success in building brands in culture in the US through PR, influencers and media
- Good communication skills and stakeholder management capabilities
- Familiarity with the consumer goods industry and an understanding of its challenges and opportunities
BenefitsWhat does Tata Consumer Products offer you?
- 11 Federal Holidays / 3 Weeks Vacation / 2 Floating Holidays Per Year / 2 Volunteer Days
- Medical, Dental, Vision
- 401K Match up to 4%
- Employee Referral Bonus
- Employee Discount on Local & National Retailers
- Premium Subscription to Wellness App
We are obsessed about keeping Consumers & Customers first in our hearts - that's why we are here ! We are trailblazers in executing with Excellence ... Together as One Team We take Ownership of our business ...delivering value for our Stakeholders .. no Compromises We are Open to Continuously improving ... Continuously innovating ... For Better We live & breathe our Tata Code of Conduct !