Who You Are: A seasoned Account lead with 5-8 years experience who is ready to move into a role that allows for more autonomy and inter departmental partnership. This role would be to work within TBWA/Chiat's FEED capability, positioning you at the center of social first, best in class, quick turn productions to prove out FEED's expertise in creative social campaigns that resonate in culture. You will be dedicated to Hilton across multiple sub brands, owning workstreams, driving projects forward autonomously with oversight from a G/Business Director. The expectation is that you will be able to interrogate briefs, push for social first creative, partner with production and PM to deliver and gather and implement learnings along the way. You are someone who loves organization and process but also recognizes when there are efficiencies and smarter ways to attack. Building the project path and managing campaign development from strategy to execution with a strong understanding of the production process. You should have great client relationships and understand their challenges and aim to partner to solve them. Clients across levels see you as their partner and go to person. You proactively move projects forward and make the process better. You move at the pace of social and are able to frame work through a strategic and business lens to make it is easy for the clients to say yes. You have mastered the art of story telling and are able to develop and confidently present a compelling argument grounded in sound insights and context. You present information in a way that is easily understood and are a clear and efficient communicator. You are of the internet - excited by all social platforms and its ability to make a true impact and move culture. You understand that social is a key channel for resonant messaging and effective advertising. You have a wide breadth of interests and enjoy discovering new subcultures and uncovering trends - your for you pages keep even the algorithms guessing. What You'll Do: The Senior Social Business Manager will have close client relationships, run client and internal meetings, tackle statuses, and make sure the work is delivered on time, on brand, on brief and on budget. They will also be responsible for tracking all client feedback/approvals, trafficking finished work, and managing the final assets.
- Understands the account, the clients and competitors' business and the process well enough to have answers to most client questions in the moment
- Knows the latest social media platforms and how best to leverage them for advertising.
- Identifies cultural moments and social trends on a daily basis that Hilton could authentically leverage
- Articulate point of view on the work. Understands how strategy shapes creative and can judge if it is on brand. Help prepare and sell the work.
- Not afraid of asking the tough questions and navigate sticky situations with empathy and grace
- Goes the extra mile to make way for good work and a good meeting
- Masters trafficking, asset management, and server management
- Reviews client input briefs and internal briefs to ensure tasks have clear objectives, timings, ownership and deliverables.
- Partners closely with PM or leads schedules to deliver on projects with speed and efficiency
- Anticipates storms on the horizons, develops solutions and flags to those who can help
- Empathetic to not just the team but also the client
- Builds client relationships easily
- Motivates the team and senses what they need
Business Department Expectations and Traits
- Johnny/Joanna on the spot: Can promptly answer most client questions without having to punt. Has a perspective and ensures it's heard. Masters trafficking, asset management and server management
- Ability to effectively manage up and across: be able to curate information to appropriate altitude with matching level of detail to properly inform action
- Has Poise and Presence: Effortlessly runs multiple workstreams, while juggling a schedule full of meetings, both internal and external
- Possess Spidey Sense: Has great instincts trusting their gut, taking action when something doesn't feel right. Escalates their suspicions/thoughts to those who need to know before there's a problem
- Be proactive, not reactive: Knows things not just by asking the right people, but from experience and offers up that expertise. Further develops solutions to problems as they are flagging, bringing in a more seasoned POV to help drive potential plans
- Fight for Creativity: Understands and appreciates the power of creativity and is determined to make exceptional work. Isn't afraid to go the extra mile to get to great work and then sell a great idea
- Be Positive, Be Kind: Is empathetic, not only to the internal team but also to our client partners - they understand that our clients have responsibilities other than those that are relevant to the agency. Is able to build solid, long-standing client relationships easily Leadership Expectations and Traits
- Command of the business: Is curious about the business of our clients business, and about things like their stock price and how they make money. Is an expert in the industry and competitor set
- Command of the room: Is beginning to stand out as a leader in both style and substance. Presentation style is efficient, personable and action oriented.
- Enterprise Leadership: Thinks about our agency processes and how they could be streamlined and improved. Is interested in the financial side of Business Management and contributes to scope development/management
- Mastery of debate: Is becoming more and more comfortable sitting at the center of debate, negotiating and navigating both sides of that equation
- Motivating the army: Is able to motivate the team and drive action
Who We Are: TBWA is The Disruption® Company, a global agency collective of 10,000+ creative minds operating in over 80 countries. Named one of the World's Most Innovative Companies by Fast Company four years in a row, and Adweek's 2022 and 2021 Global Agency of the Year, we are a disruptive brand experience company that uses creativity to help businesses acquire a greater share of the future. TBWA\Chiat\Day develops strategies, advertising and brand experiences for some of the world's most iconic brands, with offices in New York, Los Angeles and Nashville. TBWA\Chiat\Day Values Our creative product is everyone's responsibility. We are tough on work. We are kind to each other. When we take care of each other, the rest takes care of itself. TBWA\Chiat\Day Attitudes Curiosity: Be open minded to ideas wherever they come; curious people are often unafraid of change; Collaboration: Self-confidence without a big ego; work with all types of people; Integrity: What we say is what we do; it is honesty and respect in our dealings with people; Resourcefulness: To find ways to do whatever we have to do for our clients, and our people. Location: Given the nature of our Business Leadership team and the client assigned to this role, we are only considering candidates that currently live in or wish to relocate to New York City, in the near future (first 60 days of employment). The annual salary range for this role is $80,000-$110,000 and may vary depending on the candidate's geographic location and experience. Other compensation includes relocation costs, if applicable. Benefits for this role include health/vision/dental insurance, 401(k), stock purchase, vacation, sick and personal days, Also, you will be eligible (approximately thirty days after you commence employment) to participate in all disability, life, travel insurance plans and programs, retirement plans subject to the terms and conditions of such benefit plans. Please don't let our posted ranges keep you from exploring this or any other exciting opportunities within TBWA.