Location: Bentonville,AR, USA
We are seeking an experienced data science individual contributor to enable deep insights and capabilities to our clients through advanced analytics and machine learning techniques (e.g. predictive modeling, segmentation, etc)ResponsibilitiesPerform hands-on modeling and complex analyses using Python, SQL and/or RBuild and enhance media mix models to connect the impact of marketing tactics and business short-term and long-term outcomesRun optimization and simulation scenarios to help provide the marketing investment and allocation recommendations Marketing leadership and CMOPresent media mix insights to different levels of senior clientsExplain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problemsPartner with cross-functional team to streamline data science solutionsIntegrate disparate data sources and leverage state-of-the-art analytics best practices in order to deliver integrated actionable insights to partners and senior leadership around digital marketing optimizationMinimum QualificationsMaster's degree in statistics, economics, operations research, engineering, or related field6+ years of industry experience in data science, measurement, marketing strategy & analyticsStrong communication skills to ‘tell a story' that provides insight into the businessProficient coding skills (SQL/Python/R) and database knowledgeExtensive experience with predictive modeling algorithmsStrong project management skills, including managing technical resources and multiple priorities & milestones.You have a passion for working in a fast-paced agile environment.A collaborative mindset and sense of curiosityPreferred QualificationsPhD degree in Statistics, Economics, Operations Research, or related fieldExperienced in building market mix and multi-touch attribution modelsExperience with advertising, measurement, and/or digital marketing analyticsExperience with advertising technology platforms Ad servers, DSPs, DMPs, etc.Advanced programming skills with experience of creating Python modulesExperience with A/B and Multivariate test design and implementation#J-18808-Ljbffr