Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Position Summary:
The Pediatric Sr. Marketing Director leads and directs all consumer, retail, and shopper marketing activities for Abbott Nutrition Pediatric products in the U.S., including digital media, influencer marketing, CRM loyalty program, and in store communication. The Sr. Marketing Director will develop brand objectives, strategies, and tactical plans to deliver the brands financial commitments to the organization. They will assess, determine, and prioritize potential market growth opportunities, develop appropriate actions plans, and execute with excellence. This person will have responsibility for the Brand P&L in partnership with Finance for businesses totaling $1.9 Billion Net Sales Annually.
This person is the focal point for the business unit in terms of product and market knowledge, planning/execution, and achievement of business objectives. They are responsible for coordinating and aligning all activities with the Senior Leadership Team and Cross-functional partners, including Sales Strategy, Shopper, Finance, Supply Chain and Market Insights. They must possess exceptional executive presence and communication as they will present to the Executive Vice President, Senior Vice President, and General Manager on a regular basis. They must ensure that the brand teams operate in a legal and ethical manner and that product, and services are marketed in accordance with compliance requirements.
Main Responsibilities:
- Lead a team of 14 direct and indirect reports to execute business strategies and plans to ensure delivery of the brands Sales, Margin and Market Share commitments.
- Collaborate with Finance cross functional partners to lead all brand LBE workstreams, including financial and share performance assessment and implications, sales risk identification and mitigation plans, and rest of year outlook.
- Media lead for the brand including Similac Rewards CRM Media, Consumer Digital Media (Search, Display, Social), Retail/Shopper Media and Influencer Marketing.
- Similac Rewards CRM lead inclusive of all consumer marketing activations: email, direct mail, product kits, website, progressive and Native web apps, and digital roadmap development and execution.
- Direct the analysis of business performance via weekly consumption meetings with Senior Leadership; including key segment business performance analysis, drivers/causals identification, and continuous development and execution of actions plans to accelerate growth.
- Establish marketing strategies including advertising/promotions, pricing strategy, distribution channel management, tactical plan development and execution.
- Brand S&OP lead, inclusive of item level demand forecasting, product production prioritization, inventory management and E&O mitigation.
- Manage the allocation of the brand budget to stay within monthly/quarterly commitments and maximize ROI.
- Collaborate with internal and external stakeholders to achieve objectives. These groups include Finance, Sales Strategy, Retail Sales, Legal, Regulatory Affairs, Supply Chain, Public Affairs, Shopper Marketing and Executive Management.
Key Skills Required:
- Leadership: Desire and ability to lead the organization to ensure goals achievement w/ a positive attitude.
- Excellent verbal, written, and presentation/communication skills.
- Strong work ethic, self-motivation, and resourcefulness.
- Ability to develop, rationalize, and present strategy.
- Strong collaboration skills, with the ability to work with Sales Organization, including Customer Teams and Buyers.
- Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization.
- Learning mindset: approach the business with an intellectual curiosity that is focused on growth, development, and continuous improvement.
- Champion an experimentation culture, where the team can test fast, learn fast, scale fast (when appropriate).
Minimum Experience/Training Required
- BS or BA required; MBA strongly preferred due to the business complexity and P&L responsibility of the position.
- At least 8 to 10 years of progressively responsible brand management experience in healthcare professional and/or consumer packaged goods marketing, ideally including new products marketing. Preferably, would also possess experience in a sales leadership role.
- Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
- Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication, and presentation skills.
- Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
- Strong analytical ability and understanding.
- Must be experienced in stakeholder management in a complex organizational structure, a strong influencer and possess negotiating skills,
- Must possess experiences in leading teams, both with direct staff and indirect project teams.
The base pay for this position is $184,000.00 – $368,000.00. In specific locations, the pay range may vary from the range posted.