Sr. Director, Product Marketing for CIO's
: Job Details :

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Job Category: Marketing & Communications

About Salesforce:

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

The Sr. Director, CIO Product Marketing will play a pivotal role in driving the company's strategy to engage with CIOs and drive adoption of Salesforce platform solutions. Reporting directly to the SVP, Enterprise IT Strategy Lead, this individual will be responsible for developing and implementing innovative marketing programs that resonate with CIOs and position Salesforce as a strategic partner.

Responsibilities:

• Develop and implement a comprehensive GTM strategy for the CIO audience, aligning with overall company objectives.
• Craft compelling product messaging and positioning that resonates with CIOs and addresses their specific needs.
• Create effective sales enablement materials and training programs to equip our sales team with the knowledge and tools needed to engage with CIOs.
• Develop thought leadership content, webinars, blogs, events, and case studies to drive awareness and generate leads.
• Collaborate with strategic partners to expand reach and create joint marketing initiatives.
• Foster strong relationships with the developer community and encourage their advocacy for our products.
• Leverage data and analytics to measure marketing performance, optimize campaigns, and drive data-driven decision-making.

Required Skills:

• 9 years of experience in product marketing, sales, or go-to-market background.
• Proven experience in B2B marketing, with a focus on technology or enterprise software.
• Strong understanding of the CIO landscape and its challenges.
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers.
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.
• Ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint), product data sheets.
• Ability to use data and analytics to drive decision-making as well as a proven track record of setting and delivering against measurable marketing metrics.
• Ability to strategize and craft compelling messaging and positioning for technology products.

Preferred Skills:

• Experience with the Salesforce products and/or other SaaS and B2B technology platforms preferred.
• Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
• A winning attitude that inspires optimism, fun, and the desire to always be learning!

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Posting Statement:

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com.

Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $192,800 to $294,100. For California-based roles, the base salary hiring range for this position is $210,400 to $320,800. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: