Location: Seattle,WA, USA
The Sr. Global Event Demand Generation Manager drives demand generation for Summits globally, working in collaboration with central and Geo field events teams across the globe. This role will own driving event demand generation at scale, implement best practices, to foster better customer experiences globally, and make continuous improvements based on data and insight. This role will partner broadly across the organization with a diverse team of event and field marketing leaders to develop, augment, and optimize the go-to-market demand generation strategy to ensure campaigns meet their lead generation and pipeline goals.
The ideal candidate for this role will take an analytical approach to problem solving and have a proven track record of building and executing strategic lead generation campaigns that drive new customer acquisition and generate pipeline. Multi-channel demand generation strategy will span email, paid and organic social, site merchandising, and more. Experience building and executing demand generation strategy for events is a required qualification as well as experience managing multiple events simultaneously.
Minimum QualificationsGlobal Campaigns develops marketing programs that land core marketing messages, consistently, around the world. We deploy large-scale, localized, integrated marketing campaigns that are optimized for B2B buyers. Our programs are designed to generate awareness, event registrations, leads, and SQL pipeline. We work with teams across the organization to develop campaign strategy and content. Our programs are executed with a combination of local (field) and central (global) tactics. We build strategies based on a deep, data-driven understanding of customer needs. We balance the efficiency of standardization with the need to reflect audience nuances.
Diverse ExperiencesAmazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
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CompensationOur compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
Equal Opportunity EmployerAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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