JOB SUMMARY Senior Manager - CRM and Digital Analytics will be responsible for providing analytical insights, performance measurement, as well as developing strategy for Denny's website/app/E-Commerce as well as Denny's CRM and Loyalty program. Reports to Senior Director of BI and Analytics.
ESSENTIAL FUNCTIONS (Key Responsibilities) - Provide actionable, data-driven answers to business questions using the variety of disparate data sources (web, transactions/sales, CRM/CDP, 3rd party data etc.).
- Lead development of interactive automated reporting for E-Commerce, Digital, and CRM KPIs and initiatives.
- Together with Digital Team, define priorities for Web/E-Commerce development including:
- Maximizing traffic from digital channels
- Optimizing Conversion funnel
- Growing Check
- Enhancing guest experience on the website and the app
- Tracking errors on the web site, analyze root causes, and work with the IT Digital team on resolution.
- Digital Content and UI optimization using A/B Testing
- Provide analytical support for Denny's CRM and Loyalty program including:
- Campaign performance management
- LTV/RFM analysis
- Segmentation
- Marketing/Financial insights based on CRM data
- Provide performance management and insights for 3rd party delivery channels.
- Contribute to development of digital strategy and project requirements in the field of Digital/e-Commerce and CRM
- Manage 3rd party agencies in terms of data/analytics
EDUCATION & EXPERIENCE REQUIREMENTS: - Bachelor's degree in Business Administration, Marketing, Finance, Market Research, Business Intelligence, Mathematics, Data Science, Economics, Computer Sciences or Social Sciences or other quantitative field. Masters Degree /MBA preferred.
- 5+ years of experience in Digital Analytics, CRM Analytics, Data Science, Business Intelligence
- 3+ years of in Web/e-Commerce analytics
- Be a United States citizen, permanent resident or have a valid Visa with work authorization.
REQUIRED SKILLS & KNOWLEDGE: - Strong ability to understand, analyze and solve business problems
- Excellent quantitative analytics skills
- Ability to integrate different data sources and translate complex information into actionable reports/presentations with common terms
- Understanding of basic financial concepts
- Familiarity with basic Data Science concepts
- Ability to concisely summarize the findings of a complex analysis in a way that can be intuitively understood by non-specialist
- Ability to effectively visualize data highlighting important insights and conveying the story by using charts and tables
- Ability to thrive in dynamic fast paced environment
- Must be a self-starter, able to work independently and take initiative to find solutions for business requirements.
- Ability to effectively work under time pressure
- Highly collaborative work style; must work well with people.
- Flawless execution, attention to details
- Ability to maintain confidentiality on proprietary business information
Software skills (will be tested): - Power user of Google Analytics or comparable analytical product with a complete understanding of enhanced ecommerce, segments, audiences, funnel analytics, events.
- Hands-on experience with A/B testing in Digital
- SQL: advanced (ability to write complex queries incl. joins and case statements).
- Power BI, Tableau or comparable BI tool: advanced user
- Working knowledge of HTML/CSS/JavaScript
- Data Science experience/knowledge of Python is a strong plus
Schedule Travel: Denny's, Inc. is committed to providing equal employment opportunity for all persons regardless of age, race, creed, color, national origin, citizenship status, religion, sex, sexual orientation, gender identity, disability, genetic information, military or veteran's status, criminal background, or any other characteristic protected by Federal, State, or local law. Applicants requiring reasonable accommodation for any part of the application process should contact 864-###-####.
PLEASE DO NOT CONTACT THIS NUMBER TO CHECK THE STATUS OF YOUR APPLICATION. Denny's, Inc. participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee's Form I-9 to confirm work authorization. For more information on E-Verify, please contact the DHS at 888-###-#### or dhs.gov/e-verify. Please note that we do not use this information to pre-screen job applicants.