Location: New York,NY, USA
Mediavine is seeking an experienced SVP of Marketing to join our growing Revenue department.
About Mediavine
Mediavine is a fast-growing advertising management company representing over 10,000 websites in the food, lifestyle, DIY, and entertainment space. Founded by content creators, for content creators, Mediavine is a Top 20 Comscore property, exclusively reaching over 125 million monthly unique visitors. With best-in-class technology and a commitment to traffic quality and brand safety, we ensure optimal performance for our creators.
Mission & Culture
We are striving to build an inclusive and diverse team of highly talented individuals that reflect the industries we serve and the world we live in. The unique experiences and perspectives of our team members is encouraged and valued. If you are talented, driven, enjoy the pace of a start-up like environment, let's talk!
Position Title & Overview:
As the Senior Vice President (SVP) of Marketing, you will be a key member of the executive leadership team, responsible for developing and executing comprehensive marketing and communication strategies to drive brand awareness, differentiation, and company growth. In this role, you will lead a team of marketing professionals to contribute to the growth of our publisher base, establish strategic partnerships and drive revenue growth. Your ability to analyze industry trends, translate strategy into actionable plans and deliver a multi-year roadmap will be essential to your success in this role and the long-term success of Mediavine.
As SVP of Marketing, you'll have the ability to innovate with new marketing approaches that resonate with our publisher community and industry partners. You'll play a pivotal role in amplifying Mediavine's voice in programmatic advertising, thought leadership and digital publishing. This role will report directly to our Chief Revenue Officer.
Essential Responsibilities:
Develop and execute comprehensive marketing strategies aligned with Mediavine's vision for growth, ensuring alignment across the company to drive long-term goals
Lead targeted marketing initiatives to enhance brand awareness, strengthen Mediavine's position in the marketplace and drive revenue growth
Collaborate with cross-functional teams, including sales, publisher success, engineering and operations teams to integrate successful marketing strategies and enhance customer experience
Lead a high-performing marketing team, fostering a culture of innovation and collaboration, while empowering team members to reach their full potential
Lead strategic marketing efforts across multiple areas:
Branding: Maintenance and evolution of the company's brand identity, ensuring consistency across all channels and touch points
Demand Generation: Drive marketing initiatives across various channels, including SEO, SEM, email marketing, social media, and content marketing to increase brand visibility and generate leads
PR: Lead media relations efforts, working with our PR agency, including managing relationships with press, influencers, and industry partners, to generate positive coverage and enhance brand reputation
Communications: Lead the development of integrated marketing and communication strategies, external and internal, that shapes messaging to target audiences
Events Marketing: Develop and execute an events strategy to engage target audiences, drive leads into the sales funnel and enhance thought leadership in the industry
Product Marketing: Collaborate with stakeholders to develop go-to-market strategies for new products and features, including product positioning, messaging, and launch plans
Develop and manage the annual marketing budget, aligning expenditures with strategic goals and ensuring optimal allocation of resources to maximize ROI
Establish metrics to assess the effectiveness of marketing campaigns, providing actionable insights to enhance future strategies
Contribute to Mediavine's position as a thought leader in the industry through strategic content creation, speaking engagements, and industry publications to enhance brand visibility and create revenue opportunities
Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 40% of the time)
Requirements
Location:
You Have:
Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Advanced degree preferred
15+ years of relevant and progressive experience in Marketing, Sales, Partnerships or other related GTM roles
10+ years of experience in Technology; Media, Advertising Services or Ad Technology, preferred
5+ years of successful experience in VP or higher level role
Proven success in leading high-performing marketing teams and communication teams (5+ members) in fast-paced, dynamic environments
Strong understanding of the digital media landscape, including trends, technologies, and best practices, with a focus on online marketing and advertising ecosystems
Demonstrated success in building and maintaining relationships with internal and external stakeholders to achieve business goals
Ability to manage multiple marketing initiatives and set measurable performance targets in collaboration with executive leadership and key stakeholders
Hands-on experience in developing messaging and positioning strategies for both sell-side and buy-side audiences
Exceptional written and verbal communication skills, with the ability to convey complex ideas effectively to diverse audiences, including internal teams, clients, and industry stakeholders
Experience as an in-person and virtual speaker for industry events
Proficiency in Google Suite and familiarity with CRM tools such as HubSpot or Salesforce
Strong leadership skills with a focus on team development and positioning individuals for success, especially in remote and distributed team environments
Availability to travel to on-site locations for publisher/industry events, team retreats, leadership meetings and the annual all hands events (approximately 40% of the time)
Benefits
100% remote
Comprehensive benefits including Health, Dental, Vision and 401k match
Generous paid time off
Wellness and Home Office Perks
Up to 12 weeks of paid Parental Leave
Inclusive Family Forming Benefits
Professional development opportunities
Travel opportunities for teams, our annual All Hands retreat as well as industry event
Mediavine provides equal employment opportunities to applicants and employees. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
We strongly encourage minorities and individuals from underrepresented groups in technology to apply for this position.
At Mediavine, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. The base salary range for this role at the time of posting is $275,000 - $290,000 USD/yr.