Location: New York,NY, USA
WPP Unite
There's never been a more exciting time in marketing, as media and commerce continue to merge and drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.
The newly-created team, WPP Unite, will be the pioneering force at this intersection, combining two of WPP's most dynamic agencies: Mindshare and Barrows.
Mindshare will bring their media thought-leadership, combined with the retail and commercial expertise of Barrows to deliver integrated programs across the entire Unilever portfolio. True to its name, the team operates with a unified vision, from initial concept to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.
Barrows
With 40 years of expertise in retail design and marketing, Barrows excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences. Our global team, irrespective of background or role, shares a positive can-do attitude and relentless drive to deliver excellence every day.
Playing a key role within WPP Unite, the Barrows team will have the opportunity to shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world's leading consumer goods companies.
ROLE & RESPONSIBILITIESWithin the WPP Unite structure, Barrows is looking for a Strategic Planning Director to join our dynamic team. We are looking for a passionate, vibrant and committed individual who is on top of digital, cultural and industry trends. The right person brings high energy and optimism into a team dynamic and possesses foundational strategic thinking driven by curiosity and resourcefulness. This person must be able to work in a fast-paced environment, and show-up with a drive to win every day. They must possess an immense level of efficiency, productivity, and innate analytical know-how, and be motivated by tasks that are both specific and ambiguous as they will be the key driver in creating and managing connected commerce ecosystems that align with our strategic goals. The role involves designing and executing integrated digital plans that seamlessly connect various online and offline touch points to enhance the shopper's journey.
In addition to bringing a killer attitude and energy, this individual must be able to:
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit here for more details.
Benefits include:
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