Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Who we are looking for: As a Strategist, you will support a Director/Group Director to identify insights, develop competitive analysis and write tactical briefs with guidance. They will support numerous launch projects for the organization, work very closely with and collaborate with creative teams. Like all strategists on our team, you'll be expected to inspire change through innate curiosity, a drive for impact, and an orientation that puts strategy into immediate action. What you'll do:
- Develop insight deep dives, initiate research projects, keep all logistics on track. Craft research proposals screeners, DGs and solicits team's input
- Continue to build understanding of primary research and syndicated research tools; Analyze key findings, summarize insights and implications
- Independently analyze relevant category or competitive dynamics (eg drivers/barriers, subsegments, role of each competitor and their comparative advantages & disadvantages
- Learn how customer journeys can uncover influences on customer behavior and preferences; Recognize & uncover pain points and customer needs within the journey
- With guidance, use qual & quant to identifies drivers/briers, unmet needs, customer motivations & craft insight statements
- Build understanding of positioning fundamentals; building locks and how to create them (i.e. identifying target needs, brand benefits and RTBs).
- Learn to how to formulate a positioning statement, drawing on brand and competitive learnings
- Draft the background briefing document & learn to how to draft tactical briefs as well as get a sense for the story flow of a creative brief
- Participate in creative review meetings and develop experience in providing direct feedback to creative
- Review creative assets for alignment to brief and ensures editorial review
- Assist in assembling proposals, pre-reads, exercise materials, and synthesis of summary/outcomes; With guidance, coordinate all logistics, note-taking, and materials
- Compile desk research, competitive audit and coordinates any market research
- Actively participates in all pitch meetings, helps develop storytelling and pitch theater materials
What you'll need:
- 1+ years' experience of overall research and strategic planning experience
- HCP and DTC marketing agency experience
- Critical and analytical thinker, innovator and visionary that inspires creativity
- Highly collaborative and able to work effectively across internal and external stakeholders
- Excellent written and verbal communication skills
- Minimum of a bachelor's degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning
- MBA is preferred
What we offer:
- Passionate, driven people | We champion a culture of people that do extraordinary work.
- Consciously cultivated culture | We aim to embody the behaviors to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
- Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) to a generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution), and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
- Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through VML and WPP, so you can continue to grow personally and professionally.
#vmlhealthcareers VML is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. $45,000-$100,000 USD At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. When you click Submit Application , this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.