Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company - learn more at 247laundryservice.com.Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.Job DescriptionWe offer a full-service solution across strategy, content, media and reporting. We use data-driven insights to develop great creative ideas, collaborate with culturally relevant talent, produce premium content, with distribution to targeted audiences. We serve as problem solvers for our clients, helping them grow their business through content and campaigns consumers love.Laundry Service and Cycle are seeking bright, talented and innovative interns to work in person and remotely with our team this Summer! You should have an amazing attention to detail, a proactive attitude, and be able to take ownership of the tasks assigned.
INTERNSHIP OVERVIEWAccount Management: Comfortable talking to anyone? Happy to take the lead? Use your skills to build client relationships, support your partners by selling in great work and lead the execution of successful creative campaigns by joining the account team!
- Work alongside your manager to learn client communication and management best practices.
- Support collaboration between the strategy, creative, influencer, paid media and project management teams to deliver great work against client briefs.
- Plan client agendas and support client requests.
- Help to lead internal planning and brainstorm sessions.
Analytics: Love math? Obsessed with data? You'll fit in perfectly with our analytics team! Work with us to analyze audience data, campaign performance, and support the strategic and creative teams as we work together to optimize our work for the best results.
- Collaborate alongside strategy to provide social observations and recommendations all backed by data.
- Dive into consumer conversations on social to understand the way audiences think and feel about certain brands and topics, informing long-term strategy and in-real-time social approaches.
- Get to know other departments and how analytics can play a role to enhance their work - analytics is beyond just looking at numbers, its understanding how our team can use them to better the work!
Creative // Art + Design: If you're a nerd for kerning or turned on by typography. If you design zines or run meme accounts. If you live on TikTok or dream in dribbble. If you go ham with illustration or dabble in animation. If you're obsessed with r/photoshopbattles or logo-a-day challenges. Show us what you got.
- Digital design portfolio that demonstrates an eye for visual communications, brand identity, and cultural trends. (Optional)
- General knowledge of design software such as Adobe Creative Cloud (specifically InDesign, Photoshop, and Illustrator).
- General understanding of social media platform constraints as they impact digital design.
Creative // Content Creator: Are you chronically online & always explaining TikTok trends to your peers who are stuck on IG? Have you made a viral video, experimented with YouTube vlogging, or been early on following influencers who became the next big thing? Know how to use Adobe Premiere? *Surprise* there's a career for that!
- Create short-form video content for TikTok, IG, YT (+ some tweets and caption copy)
- Concept native-to-social ideas, and bring them to life on-camera
- Participate in brainstorms, communicate concepts and take direction and feedback from Creative Directors and Account Leads
Creative // Copywriting: Your IG captions are better than your photos. You've written a friend's Tinder bio-and they got more matches. You have a strong opinion on the Oxford comma. You like writing scripts but prefer making memes. You hate the word 'wordsmith.' Word? Word.
- Experience writing and editing copy for digital campaigns (or spec work)
- Knowledge of spelling and grammar, with the ability to bend the rules if creativity calls for it
- Innate curiosity and entrepreneurial spirit
- Good with words, even better with ideas
- General understanding of social media and the authentic ways it can impact and respond to culture + trends
Influencer (Creator Brand Partnerships): Influencer obsessed? This team is for you. Learn what goes into creating successful talent-driven campaigns across every social platform.
- Understand campaign KPIs and source talent utilizing internal tools in order to meet client needs
- Assist project managers with influencers discovery, outreach and negotiation, content QA, live post monitoring, sentiment analysis, and reporting
- Participate in brainstorms, ideating innovative influencer creative executions
- Identify and explore industry trends, educating teams on how best to activate on each platform
- Create weekly status call agendas, timelines, and execution documents to ensure seamless campaign execution
New Business: Obsessed with winning? Join the team that brings everyone together to pitch new business, win new clients and seamlessly manage the handoff to the accounts team, all while thoughtfully cultivating meaningful relationships with our most important brand partners.
- Support on new business pitches, including attending all internal check ins, putting together research briefs on company background, supporting strategy team research requests to build creative brief, auditing brand's social channels, conducting research to vet feasibility of creative ideas and copyediting presentation materials prior to pitch
- Build onboarding guides for new business after a pitch is won, aggregating all pitch materials and supporting on onboarding the agency team dedicated to the account
- Build presentation materials and case studies on new work
- Support on keeping the agency website up to date with the latest case studies and work
Operations: Dying to know how the inner workings of an agency operates day-to-day? Obsessed with logistics and checking things off your list, while also solving problems and building new relationships? Welcome to the world of Operations! Come join our team where you'll have the chance to partner with us and:
- Assist Executive Assistant with scheduling large group meetings with C-level staff
- Join staff meetings and develop a detailed recap to send post-mortem
- Support VP
- level staff with monthly expense reports
- Assist with staff + client travel
- Shadow Managing Director and sit in on select meetings
- Help merchandise team with vendor logistics and organization
Paid Media: Curious how that product you were watching a YouTube review for yesterday somehow showed up on your Instagram feed today? Learn how companies use social and digital ads to drive their business.
- Media Planning: What's the overall goal, and what KPIs will determine if the campaign is successful? What platforms do we best reach our priority audiences, and what creative will best motivate these audiences?
- Campaign Management: Building ads directly in ad platforms (i.e. Facebook, TikTok, Google), monitor results in real-time, optimize ads based on performance.
- Insights Reporting: Analyze social results to identify trends and a story that explains campaign performance. Develop actionable recommendations on how these learnings can be applied for future campaigns.
Production: Interested in the work that goes on behind the scenes of our video, photo and mixed media content? Work with our Production team to learn what it takes to plan a full-scale content shoot, from mapping out logistics to post production.
- Work alongside Producers and Production managers as they plan out photo, video shoots and map out general logistics for up and coming projects.
- Support production management with expense tracking, call sheets, production reports or other.
- Learn the ins and outs of location scouting and permitting.
- Learn and understand the necessary releases required for any successful shoot.
- Attend internal and client meetings with all departments
- Learn how crews are sourced for shoots (ranging in scale).
- Support producers on research on up and coming talent as it pertains to Directors, DPs, Photographers, production designers, and other Key crew.
- Get a glimpse of post-production overlap and workflow between the two core departments (Production & Post)
Project Management: Are you constantly making to-do lists, always on time, never forget a birthday or a holiday? Then project management is the team for you! Join our team and help manage campaigns from start to finish. You will be the glue that holds the team together.
- Assist Project Managers with scheduling meetings
- Develop project plans/schedules
- Route strategy or creative work to internal team members for reviews
- Help gather documentation and spec sheets for projects
- Track project targets and goals.
- Attend client meetings to help improve project process and communicate action items, deadlines, and internal team notes.
Social Media Management: Love everything about social media platforms. Learn about the inner workings of the platforms and how all our departments work together to manage our brand channels. Learn how departments collaborate for ideation.
- Learn the ins and outs of managing a brand's social channels.
- Assist in influencer curation
- Track social media engagement
- Learn how to develop strategic plans for driving organic engagement
Strategy: Love learning what makes people tick? Apply to be a part of our Strategy team. Learn about how consumers think, plan, and buy! Be a part of bringing brands and consumers together both off- and online.
- Work on consumer research.
- Build strategic decks for presentations with department leads and clients.
- Assist the team with trend reporting
- Work on audience development (analytics & insight) as well as creative development alongside the team.
WHAT MAKES OUR INTERNSHIP UNIQUECollaboration and hands-on work sit at the core of our internship program. Our approach is designed to introduce aspiring advertising professionals to the industry by integrating them directly into live projects. Work alongside your manager to develop strategies and content for brands like Google, Amazon, Hennessy, Marriott, Pepsi and TikTok.
REQUIREMENTSYou are eligible if you are...
- Proactive, innovative and excited about the advertising industry
- Excellent organizational, time management and fire communication skills, both verbal and written
- Passionate about culture and what makes people tick
- Resourceful, solution-focused and creative
- Enrolled in a full-time Undergraduate or Master's Program. If you are an undergraduate student, you must have completed your freshman and sophomore year of college/ university
- Able to receive credit from US-based University where you are enrolled
KEY Summer 2025 DATESOur Summer internship application is currently live and set to close on January 6, 2025. Interviews will take place Jan-Feb. This internship program starts on June 3rd and ends on August 8, 2025. The program will feature a diverse set of learning opportunities, as well as hands-on client work.
BENEFITSLaundry Service and Cycle offer both paid and credit internship opportunities during the summer session consistent with applicable law. As a general practice, the paid opportunities are reserved for recent graduates and students currently enrolled in an MBA or Master's Program. Qualifying students will be paid $15.00 - $19.97 per hour depending on market location. Credit opportunities are assigned to students enrolled in an undergraduate program.Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.