Location: New York,NY, USA
Supervisor- Media Planning- Multicultural/Hispanic Markets
Canvas Worldwide dares to be the challenger the ad industry needs. Do you Challenge the Comfortable? Then you'll fit right in here at Canvas.
Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald's (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
Lead a team in the creation, execution and stewardship of strategic multimedia plans for a multicultural brand. The Supervisor of Brand Strategy (multicultural) is responsible for developing, executing, and overseeing brand strategies that deeply resonate with Hispanic audiences. This individual will lead research and data-driven strategies to build authentic brand connections, drive cultural relevance, and increase brand equity within the Hispanic segment. By collaborating with cross-functional teams, the Brand Strategist will help design campaigns and product positioning that align with the diverse cultural nuances of the Hispanic community.
Responsibilities
Brand Strategy Development
• Develop, implement, and refine brand strategies tailored to the Hispanic market, considering cultural distinctions within the community.
• Analyze market trends, consumer behaviors, and competitive landscapes to create brand positioning that resonates with Hispanic consumers.
• Work closely with senior management to align Hispanic marketing strategies with overall business goals and ensure a cohesive brand message
Consumer Insight and Market Research
• Lead qualitative and quantitative research to understand Hispanic consumers' values, lifestyles, and purchasing behaviors.
• Gather and interpret audience data to develop consumer insights.
Media and Channel Strategy
• Partner with media IAT and creative teams to ensure campaigns reflect cultural insights and authentic storytelling that resonate with Hispanic consumers.
• Identify and develop relationships with media channels popular within the Hispanic community, including traditional and digital platforms.
• Strategize and recommend media channel mix to maximize reach and engagement within the Hispanic demographic.
Marketplace Engagement and Partnership
• Knowledgeable of the Hispanic media landscape and familiarity with diverse owned initiatives.
• Build and maintain vendor relationships
• Collaborate with media partners on RFIs
Performance Tracking and Reporting
• Track the performance of Hispanic-focused campaigns, leveraging metrics like engagement, guest counts, and registration.
• Leverage media performance metrics and ROMI data to impact partner and tactic recommendations
• Use insights from performance data to make data-driven adjustments to strategies and improve ROMI
Team Management
• Lead and mentor a team of planners and associates
• Set clear goals, provide ongoing coaching and mentorship to support team members' development.
• Foster a collaborative and inclusive team culture, encouraging innovation and knowledge-sharing to optimize brand strategy.
• Manage team resources effectively, balancing workloads and timelines to ensure timely and high-quality project delivery.
• Serve as a role model for the team by demonstrating cultural fluency, empathy, and an unwavering commitment to excellence in Hispanic marketing.
Ideal Candidate
The ideal candidate for this role is a dynamic, results-driven professional who thrives under pressure and excels at managing multiple campaigns simultaneously. This individual is highly organized, with the ability to juggle competing priorities and meet tight deadlines without compromising quality. A deep understanding of Hispanic culture and trends is essential, as the candidate will craft campaigns that resonate with diverse Hispanic audiences, drawing on their knowledge of cultural nuances. Above all, the ideal candidate will be a passionate advocate for the Hispanic audience, ensuring that campaigns not only drive business outcomes but also reflect the authenticity and values of the communities they represent.
Qualifications
·Bachelor's Degree
·Multicultural advertising experience, Hispanic media planning experience preferred
·3-7 years of experience in Media Strategy or Planning
·2+ years mentoring and developing staff including associates and/or planners
·Food and beverage product experience highly preferred
·Proven ability to drive projects from start to finish
·Excellent written and verbal communication skills
·Strong presentation skills, ability to communicate to internal managers and clients
·Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
·Strong organizational and analytical skills
·Excellent time management skills and ability to follow through
·Extremely detail-oriented and precise
·Proven ability to maintain strong internal, external, and client relationships
Salary Range- $85,000 - $90,000 a year
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring