Location: DFW Headquarters Building 8 (DFW-SV08)
Cities:
Requisition ID: 76548 Job Description
IntroAre you ready to explore a world of possibilities, both at work and duringyour time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why you'll love this job - Responsible for leading a team of creatives in the planning, development and execution of internal creative requests in support of various company initiatives.
- Helps the team to innovate and stay on top of advertising trends and best practices, always advocating in the best interest of the customer.
- Acts as a brand advocate to ensure education and proper implementation of American Airlines brand standards among various internal marketing and work groups.
- This role is part of the Brand & Advertising Marketing team within our Marketing group.
What you'll doAs noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
- Prioritization, resource allocation and process management for the development of multiple creative projects at once including paid media, owned channel and sponsorship campaigns.
- Applies critical thinking to creative development, ensuring work incorporates emotional storytelling, adheres to media best practices, and successfully meets target KPIs as outlined in the brief or job order
- Ideates creative that is rooted in timeless and contemporary insights, keeping the customer POV top of mind
- Adept at building creative presentations from insights to strategy to execution
- Presents and sells great creative in a compelling and concise fashion.
- Cultivates internal creative talent by inspiring innovative ideas, as well as giving detailed copy and design feedback to execute best-in-class creative across platforms.
- Oversee internal production of concept managing review, edit and approval processes.
- Evaluates creative team performance and guides improvements.
- Ensures American brand identity and messaging consistency across projects
- Oversees brand guidelines evolution and document re-fresh. Communicates and educates others on brand guidelines.
- Manage and lead a team
All you'll need for successMinimum Qualifications- Education & Prior Job Experience - Bachelor's degree or equivalent experience/training
- Senior-level creative with 3+ years of experience in a creative agency or working as part of an internal creative team
- Solid knowledge of marketing, brand and design principles and development
- Experience leading and managing creative teams
- Online portfolio demonstrating proficiency in graphic design/art direction as well as advertising concept and strategy
- Well-rounded in all mediums (TV, Digital/Social, OOH, Print, etc.)
Preferred Qualifications- Education & Prior Job Experience - Experience as an Sr. Art Director or higher
Skills, Licenses & Certifications - Self-starter and strong project manager: ability to independently establish a process and create structure to guide a project from start to completion and lead the team to a successful, timely outcome.
- Excellent understanding of fundamentals of design
- High proficiency in Adobe Creative Suite
- Collaborative with multiple stakeholders; communication, teamwork, and the ability to influence cross-functional peer groups and inspire positive action is critical
- Ability to manage multiple creative requests and allocate resources according to creative needs
- Top-notch written and verbal communication/presentation skills with a strong attention to detail
What you'll getFeel free to take advantage of all that American Airlines has to offer:
- Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
- Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
- 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
- Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel free to be yourself at AmericanFrom the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life's journey? Feel free to be yourself at American.
Cities:
Requisition ID: 76548