Team Lead Marketing Operations
: Job Details :

Leads efforts surrounding customer and prospect data management, data integrity, lead generation scoring models and account-based marketing (ABM) optimization. Provides insights by managing, analyzing and reporting on target segment penetration, campaign conversion, lead attribution and marketing funnel management to determine performance, ROI and business impact of marketing activities. Identifies and implements core technologies, applications and tools to drive operational excellence. Create repeatable, consistent practices and processes that drive efficiency and effectiveness for go-to-market (GTM) activities. Develops and maintains relationships with internal and external stakeholders involved in key projects. Reviews timelines, optimizing and implementing improvements as needed. Assists in the development of training processes and resources for new Marketing and Communications staff and internal partners. Communicates scope of services to leadership and program areas, forecasting ...Operations, Marketing, Team Lead, Lead, Communications, Operation, Business Services