POSITION SUMMARY: This position will work closely with the Vice President to coordinate and execute the marketing plan based on company strategic objectives, market characteristics, customer feedback, and budgetary constraints.
DUTIES AND RESPONSIBILITIES INCLUDE:
- Work with the Vice President to understand the culture and core business structure associated with the marketing plan.
- Assure consistent communication of image and position through the organization both internal and external.
- Participates in all sales meetings and select events.
- Confers with the Vice President and product Sales Engineers to discuss present and potential markets, plan marketing strategies and objectives, and outline new policies or sales promotion campaigns.
- Gathers and selects sources of information to determine market characteristics, measurements of market potentials, market share analysis, and sales analysis.
- At the direction of the Vice President conduct competitor research to understand the features and benefits of their products and pricing, their revenue levels, management, staffing, and corporate capabilities, to derive their Strengths, Weaknesses, Opportunities, Threats (SWOT), and likely strategies.
- Work with the Sales Engineers to identify current customers by industry and equipment needs and research their competitors for similar sales opportunities.
- Maintain relationships with trade magazines, website portals, industry associations, and community entities and pursue public relations opportunities through these sources.
- Work with the Vice President and Sales Engineers to develop marketing campaigns that include email, website offerings, newsletter, social media, print, and other promotional materials.
- Researches, negotiates and coordinates new marketing and advertising opportunities.
- Confers with outside advertising publications and third-party vendors on ongoing campaigns.
- Coordinates advertising schedules and placement and reviews rates.
- Create graphics and design layouts for print ads, flyers, brochures, email newsletters, and social media accounts.
- Designing creating, writing, and editing marketing materials and art content for both print and electronic media.
- Assists the Vice President and Sales Engineers in planning and implementing public relations programs, promotions, and trade shows.
- Monitors and evaluates advertising budgets, usage, and performance.
- Actively maintain current social media best practices, trends, and tools and recommend new strategies, monitor, communicate, and implement improvements as needed.
- Assists in maintaining and updating website and SEO efforts to drive performance, rankings, and traffic.
- Manages photography and videography of machines before shipment and maintains files.
- Coordinate with the Sales Engineers in the creation of short videos.
- Responds to customer requests for information obtained through marketing efforts, reply as directed by sales, and communicate customer contact information to appropriate sales personnel.
- Conducts customer surveys to obtain marketing information about the organization, products, and services.
- Maintains marketing database and mailing lists including customer, competitor, and prospect files.
- Other duties may be assigned to meet business needs.
REQUIRED EDUCATION AND EXPERIENCE: • Associate's degree (A. A.) or equivalent from two-year college or technical school; or three to five years related experience and/or training in marketing of capital process equipment; or equivalent combination of education and experience. • Degree in marketing preferred. • Knowledge of PC applications, including Microsoft Word, Excel, PowerPoint and database software is essential. • Graphic experience with necessary design applications including Adobe Illustrator, Photoshop, InDesign, or similar software is a plus.