ABOUT US:
Carvertise is an award-winning marketing company that turns cars into moving billboards. Since 2012, Carvertise has partnered with hundreds of great national brands including Wawa, Netflix, Crayola, EA Sports, and Nascar to deliver marketing outcomes to businesses while helping thousands of drivers earn extra cash across the country. As a 4X Inc 5000 fastest growing company, Carvertise is building our team and we are always searching for talented folks to further our company's success.
HOW YOU'LL FIT:
The Trade Show Marketing Manager will play a pivotal role in enhancing our brand visibility, driving lead generation, and ensuring our trade show initiatives align with our strategic goals.
You'll be responsible for end-to-end planning, execution, and optimization of our corporate presence at key trade shows and events. You'll lead our Trade Show Marketers, ensuring effective coordination of all event activities and the successful generation of leads and sales through impactful trade show experiences. You will champion Carvertise values every day!
This is a hybrid setup, with 3 days in the office and 2 days working from home.
PRIMARY RESPONSIBILITIES:
- Develops and executes comprehensive trade show marketing strategies to align with brand objectives and lead generation goals.
- Leads, mentors, develops, and manages Trade Show Marketers ensuring we meet/exceed lead gen, sales, and performance metrics at each event.
- Oversees all aspects of lead generation at trade shows, from pre-event marketing campaigns to on-site engagement strategies, collaborating with Sales to ensure effective lead follow-up and conversion.
- Tracks and reports on KPIs such as lead quality, conversion rates, and ROI to continuously refine event strategies and maximize outcomes.
- Manages logistics, look and feel for each trade show, including booth design, product displays, promotional materials, and the staffing schedule.
- Develops, manages and analyzes the trade show budget, ensuring effective allocation of resources across all events.
- Leads the collaborative development and execution of pre- and post-event marketing campaigns to maximize attendance, engagement, and lead generation.
- Collaborates within department and across organization to achieve results.
- Evaluates the effectiveness of trade show participation, including lead generation, sales conversion, and overall brand impact; reports KPIs and findings, recommends adjustments.
- Establishes, maintains and manages strong relationships with event organizers, suppliers, and external vendors; manages vendor contracts thru payment.
- Performs other duties as needed or assigned.
TRAVEL REQUIREMENTS:
- Ability to travel up to 35-40% of the time, including weekends and evenings, to manage and oversee trade show activities.
EDUCATION and/or EXPERIENCE:
- Bachelor's degree in Marketing, Business, or a related field preferred.
- 3+ years of experience in trade show management, with a demonstrated ability to generate leads and sales at events.
- Proven experience in managing teams and delivering results in a fast-paced, high-stakes environment.
THE KEYS TO SUCCESS:
- Strong understanding of marketing principles and best practices, particularly in the context of trade show marketing and lead generation.
- Proven track record of managing trade show budgets and optimizing ROI.
- Exceptional leadership, communication, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Highly organized with advanced project management skills, including the ability to prioritize, multitask, and meet deadlines.
- Data-driven mindset, with the ability to analyze event performance and make actionable recommendations for improvement.
- Ability to solve complex logistical challenges and maintain professionalism under pressure.
- Comfortable engaging with large numbers of new people and building rapport with strangers.
PHYSICAL REQUIREMENTS:
- Able to navigate/ambulate routine and unfamiliar work environments to include own office, client sites, trade show floors for extended periods of time.
- Ability to stand and walk for extended hours on a trade show floor.
- Able to travel via car, plane to attend remote overnight events.
- Able to lift and move items >30 lbs. to prep, set-up, and break-down trade show booths.
- Ability to work under pressure and manage multiple tasks simultaneously during busy tradeshow events.
CARVERTISE IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER.