User Acquisition Specialist
: Job Details :

User Acquisition Specialist

Why Join Us

Yotta's huge fanbase has helped turn us into a globally ranked game developer with offices worldwide. Despite our success, at heart we are still players trying to create exciting and engaging, never-before-experienced games. That drive to make games that we want to play is what animates our well-resourced, ambitious, creative team members. Working together in a supportive, open workplace and taking cues from our gaming communities, we create products that entertain the world.

Responsibilities

As a User Acquisition Specialist, you will design, improve, and execute strategies of multiple channels for paid user acquisition and reactivation, giving priority to sustainable growth that takes into account the current condition of the product. We are on the lookout for ideal talents who are data-driven, result-oriented, and responsible, and have great passion for video game marketing.

What You'll Be Doing:

• Manage a variety of user acquisition channels to acquire mobile users (include, but not limited to: Google, Facebook, Snapchat, Twitter, Tik Tok…etc);
• Responsible for UA optimization, A/B testing, and leading innovative improvement against assigned targets;
• Collaborate with Product, Research, Creative Art, and other teams to develop new and improve existing UA strategies and activities;
• Develop insights, testing methodologies, and process optimization for activities like UA, user analysis, and market trends monitoring.

Qualifications

We Expect You To Have:

• Bachelor degree or above, preferably in Economics, Mathematics, Marketing, Finance, Business Administration, or a related field;
• 3+ years of experience in media buying/user acquisition/performance marketing in 2C business;
• 1+ years of experience in video gaming companies;
• Strong proficiency with Excel;
• Passion for digital marketing & video games.

Even Better If You Have:

• Proficiency of SQL/Python;
• A strong understanding of funnel conversion metrics, retention rates, and LTV predictions.

Additional Information

• This is a hybrid role based in Los Angeles (currently hybrid because of pandemic);
• Current working hours: Monday – Friday, 11am – 8pm Pacific Time (including one-hour break);
• Salary depending on experience.

Yotta is committed to building an inclusive environment where creative professionals from a multitude of diverse cultural backgrounds collaborate to inspire audiences and each other. We are passionately supportive of equality in all its forms and never discriminate on the basis of race, color, religion, sex, orientation, identity, national origin, handicap, or any other category protected by applicable federal and state law.