Vice President, Director, Engagement Strategy
Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world's largest healthcare communications network, Publicis Health.
As VP/Director, Engagement Strategy, your comprehensive marketing expertise will be essential to providing strategic expertise on client engagements. You will demonstrate an intimate understanding of how consumers interact with channels and technology, focusing on how to solve clients' challenges through an orchestrated system of paid, owned, and earned touchpoints that inspires connected creativity.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
Daily, your role will concentrate on guiding strategy across accounts while delivering industry-leading service, which includes:
- Lead the development of strategy that informs when, where, and how a brand should connect; redefine communications and orchestrate efforts across channels.
- Champion the use of data; partner with data-scientists to understand behaviors and uncover unexpected insights that inspire bold ideas for how a brand should connect.
- Analyze how consumers interact with devices, platforms, content, and media, then develop experiences based on the behaviors to give the brand purpose and relationship within a patient's life.
- Envision and design orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers, and creative teams to bring modern communication architectures to life.
- Build senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that inform growth.
- Manage the development of the team; inspire and lead direct reports and extended partners, guiding the quality of agency output and its impact.
Qualifications:
- A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site, and mobile).
- Successful track record within the HCP or Global Pharma marketing space.
- A translator with research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that inspire strategic communications planning.
- A creative provocateur and storyteller who is endlessly curious and questioning with an ability to shift perspective and illuminate powerful insights and creative potential through data and narrative.
- You are someone who can provide both a presence with executive-level clients while encouraging partnership and collaboration with all levels of the agency and its partners that will achieve growth.
- A true collaborator that has worked on large-scale projects across multiple digital properties – the true dot connector.
- A manager with a history of team oversight and talent development; known for an ability to coach and grow talent, providing vision and bringing people along.
Our Publicis Groupe motto “Viva La Différence” means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact ...@publicis.com. All your information will be kept confidential according to EEO guidelines.
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