FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for college conferences/leagues and sports like grappling, hockey, track & field, racing, cheer, wrestling, and more, and we are looking for innovative and passionate people like you to help us! THE ROLE: At FloSports, we're on an exciting journey to establish ourselves as a trusted, authentic leader and the essential destination for our sports. We're seeking an innovative and strategic Vice President of Growth to help us:
Strengthen our presence and widen our reach at the top and middle of the funnel by consistently attracting high-quality, targeted audiences across multiple channels. Refine our pricing strategies and plan offerings at the bottom of the funnel through ongoing improvements in demand planning, better matching customer needs and market trends. Streamline and optimize our customer journey, enabling us to better engage customers across verticals with minimal friction. Reporting to the CMO, you'll drive measurable growth in acquisition, retention, and revenue by optimizing distribution channels and offerings to foster long-term, sustainable growth for FloSports. Your role involves implementing effective programs to acquire new and re-engage former subscribers, enhancing engagement of existing subscribers, and identifying new opportunities to maintain profitability goals. You'll equip our entire organization with a deeper understanding of target markets, key messages, pricing strategy, and customer segments. As a senior marketing leader, you'll work closely with Product, Engineering, Finance, and BI partners, developing robust business processes and nurturing strong cross-company relationships to ensure alignment and successful execution of our growth initiatives. RESPONSIBILITIES:
- Growth Strategy: You will craft and execute a comprehensive growth strategy spanning the entire customer funnel, ensuring alignment across all initiatives. This includes a robust acquisition strategy for the top and middle of the funnel,and optimizations at the bottom to reduce friction and increase completion and conversion rates.
- Growth Goal: You will be responsible for achieving a critical high-level growth revenue target vital to the company's success. This role requires you to strategically allocate resources, coordinate efforts across departments, and consistently track progress toward this goal.
- Lifecycle and Retention: You will take ownership of our existing subscriber base's health, deeply understand the customer journey, and develop engagement and retention strategies designed to boost renewal rates and reduce churn.
- Product Marketing: Oversee product marketing initiatives, including developing positioning, pricing, messaging, and go-to-market strategies; and seamlessly integrate product marketing throughout the customer lifecycle.
- Performance Modeling: You will collaborate with Finance and Business Insights teams to develop, refine, and maintain a comprehensive subscriber acquisition model, incorporating factors such as LTV, CAC, TAM penetration, and seasonality, along with sensitivity and scenario analyses.
- Data-Driven Insights: You will utilize data analytics and market research to inform your growth strategies, identify new opportunities, and track performance against KPIs across marketing campaigns based on customer insights and behavior..
- Customer Focus: You will partner with Product, Brand, and Customer Insights teams to champion a customer-centric approach, ensuring that marketing strategies resonate with sports fans and creative meaningful experiences throughout their journey.
- Sports Marketing: You will leverage your deep understanding of sports marketing to help ensure the team's campaigns are developed to effectively engage and grow our target audience of sports fans.
- Innovation and Best Practices: You will foster a culture of innovation and experimentation within the marketing team. By staying abreast of industry trends and best practices in sports and streaming, you'll introduce fresh ideas and approaches to strengthen our competitive position in the market.
- Collaboration and Influence: Excellent leadership, communication, and collaboration skills, with the ability to influence cross-functional teams and masterfully navigate executive stakeholders.
QUALIFICATIONS:
- Minimum 15+ years of experience in growth, marketing, or related roles, with a diverse background spanning sports, entertainment, and/or streaming industries
- Genuine passion for sports coupled with a comprehensive understanding of the streaming landscape and its growth-influencing trends
- Proven track record of successfully implementing and scaling growth initiatives
- Advanced analytical capabilities, with a data-driven approach to decision-making and marketing strategy optimization
- Extensive knowledge of subscription-based business models and customer retention strategies, with a clear understanding of their impact on growth opportunities
- Previous experience building and overseeing Product Marketing and Lifecycle Marketing Teams.
- Ability to excel in a dynamic, fast-paced environment, demonstrating agility in decision-making and delivering impactful results within tight timeframes
- Outstanding leadership and communication skills, with experience in managing cross-functional teams and fostering collaborative relationships
- Strong executive presence, adept at crafting compelling narratives and presenting confidently to senior leadership
BONUS POINTS
- Previous experience building and overseeing performance marketing initiatives, including management of media spend, SEO/SEM, and ROI analysis.
- MS/MBA in Marketing, Business, or related field
OUR COMMITMENT TO DIVERSITY: At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. OUR BENEFITS:
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Flexible paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week