Title: VP of Public Relations - Healthcare
About Us: This opportunity with a leading strategic communication consultancy dedicated to helping organizations navigate complex communication challenges effectively. Our collaborative team of experts spans various industries, delivering tailored solutions that build trust, influence opinions, and shape narratives.
Job Description:
*Pharmaceutical client experience is required*
Our client seeks a dynamic VP of Public Relations to lead a team and drive impactful communication strategies specifically for their pharma clients. Reporting directly to the Executive Leadership Team, you'll play a vital role in shaping and executing integrated PR campaigns that elevate brand visibility, manage reputational risks, and build meaningful connections with target audiences.
Responsibilities:
Strategic Leadership:
- Develop and execute comprehensive PR strategies aligned with client objectives, leveraging research-driven insights.
Team Management:
- Lead and mentor a team of PR professionals, overseeing day-to-day operations and project management.
Client Engagement:
- Serve as a trusted advisor to clients, providing strategic counsel on communication initiatives and crisis management.
Market Research Expertise:
- Utilize market research methods to analyze audience perceptions, trends, and behaviors, informing strategic PR approaches.
New Business Development:
- Drive efforts to identify and cultivate new business opportunities, leveraging existing networks and industry relationships.
Content Development:
- Oversee the creation of compelling press releases, thought leadership articles, and other PR materials.
Measurement and Reporting:
- Establish KPIs and metrics to evaluate the effectiveness of PR campaigns and track media coverage.
Industry Thought Leadership:
- Stay up to date on emerging trends and best practices in public relations, sharing insights internally and externally.
Qualifications:
- Bachelor s degree in Communications, Public Relations, Journalism, or related field; Master s degree preferred.
- 8-10 years of progressive experience in public relations, with a proven track record of leading successful PR campaigns and managing client relationships.
- Strong leadership, team management, and communication skills.
- Extensive media relations experience and market research expertise.
- Collaborative team player with a passion for creativity and innovation in PR.