Job Title: VP of Growth Marketing Industry/what they do: Construction Job Location: Virginia Beach, VA Job Title: VP of Growth Marketing Compensation: $230K + 30% bonus Direct reports: 2-3 Why You Should Join Us:
- Exceptional career advancement opportunities with employee ownership.
- Comprehensive training designed to help you achieve success from the start.
- A supportive, collaborative culture with a strong focus on family values.
- Benefits package includes health, dental, and vision insurance, disability coverage, life insurance, a 401(k) plan with company matching, paid time off, and six holidays.
Position Overview:
- Shape and execute an innovative marketing approach aimed at driving customer growth and maximizing ROI, with a focus on customer acquisition, retention, and engagement.
- Lead and guide a multi-channel strategy across SEM, SEO, Display Ads, Affiliate Marketing, social media (both paid and organic), influencer marketing, CRM, and more.
- Work closely with teams in Sales, Technology, Field Support, and Customer Experience to create exceptional customer journeys and optimize field operations.
- Design a flexible strategy to accommodate a wide range of brands within the organization, tailoring efforts to meet local market needs and industry growth.
- Provide leadership, mentorship, and external expertise to cultivate a team with an entrepreneurial outlook.
- Establish and refine core performance metrics in line with executive goals and channel-specific requirements.
- Support expansion into new regions and product lines.
- Oversee the optimization of media efforts using in-house and third-party tools, including media mix modeling and attribution analysis.
- Deliver high-level communications, presenting marketing insights and strategies to senior leaders and key stakeholders.
What You'll Need to Succeed as VP of Growth Marketing:
- 12+ years in consumer marketing with at least 5 years in leadership roles managing multiple marketing channels.
- Strong coaching skills to develop a team of hands-on marketing specialists.
- A track record of successfully driving ambitious projects and achieving personal success.
- Experience leading change in large, complex organizations.
- Entrepreneurial mindset to help shape growth strategies and company initiatives.
- Strategic and creative thinking with the ability to analyze, synthesize, and take decisive actions.
- Excellent communication and presentation skills, with the ability to convey strategies and outcomes to stakeholders.
- Passion for growth marketing and fostering customer adoption and loyalty.
- Expertise in digital communication platforms.
- Willingness to travel as needed to support various locations (approximately 1-2 trips per month).