Location: Frankfort,NY, USA
Overview:
The Vice President of Marketing and eCommerce supporting the Wurth MRO, Safety, & Metalworking (Northern Safety - MSM) Division will lead the development and execution of marketing strategies and eCommerce initiatives to drive growth, enhance brand visibility, and improve customer engagement. This role requires a strategic thinker with a deep understanding of digital marketing, eCommerce best practices, and consumer behavior.
CORE RESPONSIBITLIES include the following and all other duties assigned:
* Leadership and Strategic Vision:
* Ability to lead and inspire teams, develop strategic plans, and align quality and product management with organizational goals.
* Lead and develop the quality assurance and product management teams, providing guidance, training, and support to ensure high performance and professional growth.
* Manages layers of staff including multiple levels of
* Primary accountability for key system functions with broad scope of influence throughout the
* Provides leadership and direction as an executive within the department
* Serves as key management representatives to the executive
* Strategic Leadership:
* Develop and implement comprehensive marketing and eCommerce strategies aligned with company goals.
* Lead market research efforts to identify trends, customer needs, and competitive
* Set performance goals and evaluate team performance
* Digital Marketing:
* Design and execute digital marketing campaigns across various channels, including social media, email, SEO, and PPC.
* Analyze campaign performance and adjust strategies to optimize
* eCommerce Management:
* Oversee the eCommerce platform, ensuring an optimal user experience, product assortment, and inventory management.
* Implement strategies to increase online sales, conversion rates, and customer
* Brand Development:
* Enhance brand positioning and messaging across all
* Ensure consistent brand representation and customer experience both online and
* Collaboration:
* Work closely with other departments (e.g., Sales, Product Development, Customer Service) to ensure cohesive strategies and execution.
* Collaborate with external partners and agencies for marketing
* Analytics and Reporting:
* Monitor and report on key performance metrics, making data-driven decisions to improve
* Use analytics tools to track customer behavior and
EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:
* Bachelor's degree in Marketing, Business, or a related field; MBA
* 10+ years of experience in marketing and eCommerce, with at least 5 years in a leadership
* Proven track record of developing successful marketing strategies and driving online sales
* Strong understanding of digital marketing tools and
* Excellent leadership and team management
* Analytical mindset with proficiency in data interpretation and performance
* Exceptional communication and interpersonal
KEY PERFORMANCE METRICS:
* Marketing and eCommerce Growth Rate: Year-over-year or quarter-over-quarter growth in sales and customer base.
* Market Share: Percentage of total market sales attributed to your
* Cross-Channel Performance: Performance metrics across different marketing channels to assess effectiveness and ROI.
* Customer Acquisition Cost (CAC): Total marketing expenses divided by the number of new customers
* Return on Marketing Investment (ROMI): Revenue generated from marketing activities divided by the marketing spend.
* Brand Awareness: Metrics such as website traffic, social media engagement, and brand
* Online Sales Revenue: Total revenue generated from eCommerce
* Conversion Rate: Percentage of website visitors who make a
* Average Order Value (AOV): Total revenue divided by the number of
* Cart Abandonment Rate: Percentage of users who add items to their cart but do not complete the
Pay Range: $200,000-$250,000
Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.
The Wrth Difference:
* Proactive supply chain solutions customized to your business, your industry
* Industrial products and services delivered with prompt, personal attention
* Inventory management solutions that keep your production line moving smoothly
* Complete program support from initial design, to implementation, training, to ongoing analysis
Why Wrth:
* Maternity/Paternal leave after 1 year of service
* Tuition Reimbursement eligible after 1 year of service
* Health benefits and programs - medical, vision, dental, life insurance and more
* Additional benefits 401(k), short term disability, long term disability
* Paid Time Off, accrued per pay period, additional day earned per year of service
* 10 paid holidays
FIND OUT MORE ABOUT OUR COMPANY CULTURE:
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EEOC STATEMENT:
The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.