Position: Vice President of Marketing
Department: Marketing
Reports To: Chief Executive Officer (CEO)
Effective Date: 12/16/2024
Location: Remote (based in LA, Miami, or NYC preferred)
Job Summary
The Vice President of Marketing will serve as the strategic leader for all marketing initiatives, ensuring the brand's continued dominance in the cannabis industry. This role combines creativity with data-driven strategy to grow brand equity, expand market share, and foster strong customer loyalty. The VP of Marketing will lead a team of professionals, collaborate across departments, and build partnerships to align the brand's voice with its core audience.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive marketing strategy aligned with Jeeter's business goals.
- Position Jeeter as a lifestyle authority in cannabis through brand storytelling, cultural engagement, and innovative campaigns.
- Identify and prioritize new market opportunities, including product launches, geographical expansion, and partnerships.
- Deliver monthly reports on the performance of all marketing programs, including detailed analysis of ROI.
Brand Management
- Oversee the development and refinement of the Jeeter brand, ensuring consistency across all touchpoints.
- Cultivate a strong brand identity that resonates with core and emerging audiences.
- Ensure compliance with all cannabis marketing regulations, tailoring messaging to state and local guidelines.
Campaign Development and Execution
- Lead the creation of 360-degree marketing campaigns spanning digital, social, retail, and events.
- Drive creative initiatives that highlight Jeeter's values, products, and community impact.
- Partner with product development and sales teams to craft go-to-market strategies for new launches.
Digital
- Scale Jeeter's digital presence through innovative tactics, including social media, e-commerce, and digital media buys such as Weedmaps, AlpineIQ, Dutchie, etc.
- Leverage data analytics to optimize campaigns, enhance ROI, and deepen customer engagement.
Team and Budget Management
- Build, mentor, and lead a high-performing marketing team.
- Manage the marketing budget, ensuring cost-effective allocation and maximum impact.
- Partner with cross-functional teams to align marketing efforts with overall company objectives.
Industry Trends and Insights
- Stay ahead of cannabis and lifestyle trends, identifying opportunities for Jeeter to remain culturally relevant.
- Analyze consumer data, market research, and competitor strategies to inform decision-making.
Qualifications
Experience
- 10+ years of high-level marketing leadership, preferably in lifestyle, CPG, or cannabis industries.
- 5+ years in a VP of Marketing role
- Proven success in brand building, campaign development, and market expansion.
- Experience managing large teams and budgets across multiple channels.
Skills and Competencies
- Deep understanding of the cannabis market, regulations, and consumer behavior.
- Exceptional creative direction abilities.
- Proficiency in leveraging data analytics for decision-making and performance optimization.
- Strong leadership and communication skills, with a collaborative mindset.
Education
- Bachelor's degree in marketing, Business, or related field; MBA preferred but not required.
Travel
- Ability to travel up to 25%.
EEOC: DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
All candidates must be willing to submit to a background check to be considered for the position.
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