Location: New York,NY, USA
Job Summary
Job Description
What is the opportunity?
We are seeking an experienced Owned Channel Marketing expert. This role will be primarily responsible for developing and executing a website strategy for rbccm.com that aligns with the company's business objectives. The strategy will need to also be optimized for UX design and key site performance metrics such as content engagement, lead capture, and SEO/SEM. In addition, this role will be responsible for the execution of the company's organic social media strategy and day-to-day management of RBCCM's social media channels, LinkedIn, X and YouTube, including but not limited to compliance approvals, management of global content calendar and adherence to content and brand standards.
This role is pivotal in ensuring our digital presence is engaging, effective, and aligned with our business and brand strategy. The ideal candidate will have a strong background in website management and analytics, organic social media strategy, and digital tools, with proven experience in leading cross-functional teams and coordinating with agency partners.
Website Management:
Organic Social Media Management:
What do you need to succeed?
About RBC Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.
Inclusion and Equal Opportunity Employment RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran's status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.
The good-faith expected salary range for the above position is $125,000- $150,000 depending on factors including but not limited to the candidate's experience, skills, registration status; market conditions; and business needs.This salary range does not include other elements of total compensation, including a discretionary bonus and benefits such as a 401(k) program with company-matching contributions; health, dental, vision, life and disability insurance; and paid time-off plan.
RBC's compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:
* Drives RBC's high-performance culture
* Enables collective achievement of our strategic goals
* Generates sustainable shareholder returns and above market shareholder value
Job Skills
A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website AnalyticsAdditional Job Details
Address:
BROOKFIELD PLACE FKA 3 WORLD FINANCIAL CENTER, 200 VESEY STREET:NEW YORKCity:
New YorkCountry:
United States of AmericaWork hours/week:
40Employment Type:
Full timePlatform:
CAPITAL MARKETSJob Type:
RegularPay Type:
SalariedPosted Date:
2024-09-25Application Deadline:
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities. We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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