We are seeking a dynamic and strategic Vice President of Product Marketing to lead our Go-to-Market (GTM) strategy and operations across all Thomson Reuters product families. The ideal candidate will have a proven track record of driving impactful GTM initiatives, fostering cross-functional collaboration, and leveraging customer insights to inform strategy and execution. This role is critical in enhancing our market presence and ensuring our solutions resonate with our customers' needs.
About the Role
In this opportunity as VP, Product Marketing Strategy and Ops, your key responsibilities will include:
Drive GTM Strategy and Operations: Lead and influence cross-functional teams, including product marketing, product management, commercial excellence, marketing, and field teams to develop and execute comprehensive GTM strategies for Thomson Reuters' diverse product portfolio. Ensure alignment and integration of GTM plans across various product families to maximize market impact and business growth. Foster a collaborative environment to drive critical GTM initiatives, enhancing market velocity and impact. Customer Advocacy and Evangelism: Collaborate with sales and marketing to design and implement robust customer advocacy and evangelism programs across all Thomson Reuters segments. Build and mature the customer advocacy pipeline, supporting customer content creation and high-impact advocacy to aid sales efforts. Market Research and Customer Centricity: Initiate and drive market research initiatives to inform GTM strategies including product roadmap(s), pricing/packaging of our products, and customer value proposition. Collaborate with product management, demand-generation, and sales to bring the voice of our customer into product offerings and GTM strategies. Competitive Intelligence: Design and implement competitive intelligence programs to provide real-time insights to the sales and marketing teams. Drive competitive research and GTM strategies to highlight and elevate Thomson Reuters' key competitive differentiators in the market. About You
You're a fit for the role of VP, Product Marketing Strategy and Ops if your background includes:
- Bachelor's degree required; MBA preferred.
- 10+ years of experience in product marketing or related field.
- Experience leading end-to-end product marketing strategy for large enterprise software companies, with demonstrated success.
- Ability to understand complex technology concepts and translate them into simple language for non-technical audiences.
- Knowledge of go-to-market strategies, competitive analysis, and market research techniques.
- Strong understanding of customer lifecycle marketing principles, including segmentation, messaging, and campaign execution.
- Excellent communication skills both written and verbal with ability to convey complex ideas concisely.
- Ability to manage multiple projects simultaneously without sacrificing quality or deadlines.
- Demonstrated leadership abilities with the ability to inspire teams towards common goal.
- Strong interpersonal skills with proven ability to build strong relationships internally and externally.
- Highly organized with attention to detail, problem solving mindset, and ability to adapt quickly under pressure.
- Self-starter who can thrive in fast paced environment while meeting tight deadlines.
- Familiarity with Agile methodology preferred but not required.
#J-18808-Ljbffr