Vice President, Strategy Solutions Creative Excellence
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Why this role is important at Ipsos:Ipsos Creative Excellence is looking for a communications/brand strategist to help grow our advertising strategy offering. Do you enjoy having ideas about how brands should position and communicate? Are you more interested in the strategic elements of your agency job than dealing with creatives? Are you frustrated with a rush to focus on tactics before communications strategy is clear? Do you enjoy delving into primary data sources to surface fresh strategic approaches? Do you want to operate like an incubator within a larger organization? If any of these questions resonate with you, come and talk with us. This role brings the opportunity to further shape our service offering, deliver it successfully to clients and help grow a strategy practice focused on effective creativity.Ipsos Creative Excellence is dedicated to helping its clients harness advertising creativity to drive brand growth. We are growing rapidly, and our growth rate is accelerating. We work with around half of the top 100 advertisers in the United States. What you can expect to be doing:Be a leader in delivering the strategy offering to clients, driving the process, inter-facing with the client stakeholders for the duration of the engagement, directing and managing Ipsos team contributorsLead communications strategies for major brands across curation, ideation, workshops, and foundations to creative briefsHelp to shape the strategy offering for specific client needs and drive overall refinements and improvements. While we have a standard offering in place, we want to actively innovate against client needs and further develop our solutionSupport client service teams in sales and proposal development for the solutionHelp to codify the offering in terms of best practice guidelines, templates and examples for training and guiding our broader client service teamsContribute to the training and education of our broader team in brand and communications strategy generally and delivery of the solution specificallyReport to and support the Senior Vice President responsible for strategy solutionsOpportunity to contribute to thought leadership & be a voice to the industry about the importance of strategy refinement in the development of effective creative.This might be the job for you if you have:Preferred minimum of 10 years' experience in communications/advertising/brand strategy roles, such as agency planner/strategist, brand consultant Experience in ideating and developing advertising messaging strategies and/or brand positioning in multiple categories, B2C and B2BExperience in moderating and facilitating groups of contributors in workshop and meeting venues to drive progress and consensus in the development of strategic directionsSolid grounding in qualitative and quantitative research for concept exploration and refinementGood knowledge of the world of brands and advertising, with the ability to draw on knowledge to bring forward examples and cases Skills:Ability to discern insights from data, research and trends, and draw connections to and opportunities for brandsAbility to ideate and articulate strategic ideas and concept areas for brands for their advertisingFluency around responding to and addressing ad hoc questions and fluid discussions on advertising strategies and brand positioningsExcellent listening and interpretation skills, to capture nuance and meaningMeeting and workshop facilitation skills with the ability to advance discussions, ensure a collaborative environment and drive to outputsCuriosity about brands, advertising, consumers and culture.If you don't meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you're applying to!In accordance with NY/CO/CA/WA law, the estimated base salary range for this role $145,000 to $160,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.What's in it for you:At Ipsos you'll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.To find out more about all the great reasons to work at Ipsos, how we're making an impact around the world, and more about our benefits and employee programs, please visit:Why Work at Ipsos | USCommitment to DiversityIpsos recognizes the necessity of building an inclusive culture that values each employee's individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos' diverse employees who compile and analyze this data—they are the essence of who we are and what we do.We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.#LI-NR1 #LI-HybridIpsos is one of the world's largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we're proud to share we've received our Great Place to Work Certification in 2022 & 2023!The Creative Excellence Service Line helps our clients attain best-in-class advertising that drives business results. We do this by aiding Creative Development (help with creating advertising), Creative Assessment (help with assessing advertising and providing guidance to improve it) and Creative In-Market (ad tracking once the advertising is launched).Posting Date: 2024-10-15