Location: Bardstown,KY, USA
We are looking for a Visitor Center Director to join our Luxco team in Kentucky! The Visitor Center Director is responsible for developing and enhancing world-class visitor experiences at the Lux Row Distillers and Limestone Branch Distillery Visitor Centers in Kentucky. The role involves strategic planning, staff management, and community collaboration to promote MGP/Luxco brands and generate revenue.
What will you do?
Leadership and Management
* Lead and manage a team of Visitor Center Managers to enhance operations and optimize the visitor experience.
* Oversee and provide strategic direction for all Visitor Center experience at two Kentucky distilleries and coordinate VIP visits at Ross & Squibb Distillery.
* Oversee and provide strategic direction for all distillery events and brand activation events.
* Lead and coordinate regular training, incentives, and development plans for Visitor Center employees.
* Demonstrate working knowledge of Kentucky Bourbon Trail and key competitors.
Business Analytics
* Demonstrate an extensive understanding of the marketplace with support and expertise from key stakeholders.
* Research, train, and remain updated on the portfolio of brands and the bourbon category.
* Possess a deep understanding of segment/brand P&L and drivers.
* Analyze category data to understand trends, brand health and implications.
Budget
* Accountable for management of assigned Marketing A&P segment budget details and administration.
* Provide strategic rationale for spending and reallocation, recommendations throughout the year.
Consumer Insight
* Develop an understanding of consumer target (demographics, psychographics, trends, etc.) for brands.
* Create a targeting strategy for tours, retail merchandise and brands.
* Identify, research, and analyze opportunities for consumer targets.
* Understand key trends affecting consumers and develop implications and opportunities.
Misc.
* Build and maintain relationships with local businesses, tourism organizations and community partners to promote collaboration and enhance visitor offerings.
* Manage all public appearance requests that come through the Visitor Center including VIP tastings, events, and festivals.
What will we provide you with.
* Medical
* Dental
* Vision
* Short-term/long-term disability
* Life insurance
* 401(k) / 401(K) Matching
* PTO
Who are we?
MGP Ingredients is a leading supplier of premium distilled spirits and food ingredient solutions. Its Distilling Solutions segment provides bourbons, whiskeys, ryes, gins and vodkas to craft and multinational brands. MGP's own Branded Spirits business is growing following the 2021 acquisition of Luxco, a top spirits producer, bottler, supplier, and importer. Ingredient Solutions delivers nutritional, functional wheat- and pea-based ingredients aligned with consumer trends. The company operates in locations across the Midwestern U.S., and overseas in Northern Ireland and Mexico.