Location: New York,NY, USA
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
The VP of Clean Rooms will be a visionary role tasked with pioneering Kinesso's Clean Rooms proposition from conceptualization and evolution to market launch. This strategic position will oversee the development, integration, and execution of Clean Rooms solutions from within the global platform services team to enhance data privacy, partnership strategies, and client value.
This individual will work closely with the Global Platform Services Led to collect client, agency, and partner requirements and translate that into a tangible and valuable practice within KINESSO. This role converges with data & tech teams, partnerships, activation teams, and will have touch points on KINESSO's Retail Media Networks workstreams.
Responsibilities
* Lead the development and market introduction of Kinesso's Clean Rooms proposition to ensure it meets the evolving needs of digital ecosystems.
* Forge and maintain strategic partnerships to facilitate the integration of Clean Rooms across various data and technology platforms.
* Collaborate with internal teams to evangelize and drive adoption of Clean Rooms, setting strategic directions, and go-to-market strategies.
* Mentor and develop talent within the team to align performance management with professional growth objectives.
* Influence resource allocation and manage client engagements within the domain of expertise.
* Partner with media agency stakeholders to identify and capture opportunities within the existing client base.
Required Skills and Experience
* Excellent communication skills and an ability to make technical concepts accessible and compelling to an array of audiences.
* Hands-on experience with Clean Room technologies such as Ads Data Hub, Amazon Marketing Cloud, BigQuery / Snowflake / AWS Clean Rooms, and publisher clean rooms.
* Comfortable and skilled in providing strategic and operational intelligence when guiding clients through framework, design, and deployment.
* A self-starter attitude with the ability to define a vision for an emerging capability.
* Advanced experience managing existing business relationships, partnerships, and alliances internally and externally.
* Kinesso does not require candidates to have a college degree.
Desired Skills and Experience
* Experience working in a media agency environment.
* Experience in the wider Martech / Adtech ecosystem such as CDPs, Web Analytics, DSPs, MMPs.
We See You
At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment Transparency
It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range