VP, Digital Engagement
: Job Details :

Job DescriptionKada Recruiting is partnering with a leading independent pharmaceutical agency, recruiting an experienced and strategic leader to join their team as the VP, Digital Engagement Strategy. As a trusted advisor and client partner within the healthcare and pharmaceutical industry, you will provide strategic counsel in the planning and execution of innovative digital strategies and multi-channel marketing initiatives. You will be responsible for developing comprehensive, data-driven digital marketing strategies that drive business growth and achieve measurable results for clients within the Life Sciences. Responsibilities: Collaborate on the development of digital marketing strategies and campaigns for clients, including the use of SEO, PPC, social media, email marketing, and other digital channels. Collaborate with clients and internal teams to understand business objectives, target audiences, and budget constraints. Conduct market research and analysis to identify industry trends and opportunities for growth. Develop and present recommendations and reports to clients on digital marketing performance and ROI. Consultative role in the optimization of digital marketing campaigns to drive traffic, engagement, and conversions. Stay up-to-date on the latest digital marketing trends and technologies, and identify opportunities to incorporate them into client initiatives.Qualifications: Agency experience including holding senior leadership positions. Extensive pharmaceutical experience. Well-versed in consumer and HCP online behavior, including online influencer outreach, online advertising, and social media campaigns. Proven ability to analyze business objectives and competitive landscape while developing multi-channel strategies. Demonstrated ability to lead and collaborate with cross-functional teams. Strong communication and presentation skills. Bachelor's degree required; advanced degree preferred.