Location: New York,NY, USA
Company OverviewFanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments.The RoleThis role is responsible for developing and managing a world-class influencer and talent marketing program to expand Fanatics Corporate reach and cultural relevance among key audiences. The focus will be on modernizing Fanatics' approach, especially towards Gen Z, Gen A, and diverse segments, by leveraging the enhanced capabilities of the Fanatics ecosystem.The ideal candidate will be an entertainment industry expert with proven experience in identifying and connecting with both emerging and established talent through strong relationships and creative deal structuring. They must balance the needs of talent with organizational objectives, support decisions with data and research, and collaborate closely with key departments internally across Fanatics Corporate (brand, social, events, etc.) and with key stakeholders across various businesses (ecommerce, collectibles, events, etc.) to drive innovative ideas forward. This role will contribute to the daily management of a prestigious influencer and talent program that earns respect from internal departments, fans, athletes, pro leagues, and partners.As the primary point of contact for influencers and talent, this candidate will leverage key assets from Fanatics Corporate, including passes to key Fanatics events and tickets to major league tentpole moments (e.g., Super Bowl, NBA Finals, World Series, All-Star Games). The successful candidate will utilize an allocated budget to support key brand campaigns and activations, effectively attracting and securing talent for strategic partnerships and collaborations. This approach aims to broaden outreach and enhance engagement with fans and growth audiences.Additionally, the ideal candidate will be a well-connected networker with an extensive list of contacts across key industries (fashion, music, creator, sports/fitness, gaming, and culture). They will possess a deep understanding of multicultural, Gen Z, and young millennial consumers, helping to shape fan expression for the Fanatics brand by identifying key influencers and talent aligned with our values.What You'll DoEffectively manage allocated budgets to support key campaigns and activations.Serve as a critical point of contact for influencers and talent.Develop and manage a world-class organic influencer and talent marketing program.Collaborate closely with key departments internally across Fanatics Corporate.Create made for social moments to generate excitement around initiatives.Conceptualize lifestyle and streetwear product collaborations with relevant brands.Work closely with relevant talent to support brand campaigns.Develop unique activation ideas & integrate Fanatics into key cultural moments.Modernize marketing approaches targeting Gen Z, Gen A, and diverse audience segments.Identify and connect with emerging and established talent.Balance the needs of talent with organizational objectives.Build and maintain ongoing relationships with a diverse roster of talent.Execute concepts and initiatives through effective project management.What We're Looking ForA minimum of 15 years of experience in managing external talent and relationships.A minimum of 10 years of quantifiable experience in conceptualizing unique Influencer Marketing Campaigns.A minimum of 5 years of experience overseeing/leading/managing a team of direct reports.Ability to evaluate potential talent on brand fit for Fanatics.Brand, music label, or otherwise talent management experience preferred.Track record of accomplishments in working with key music festivals and cultural moments.Proven ability to manage and lead multiple projects under aggressive time constraints.Proven ability to maintain and lead strong working relationships.Deep understanding of departmental business objectives.Ability to present recaps, decks, ideas, etc. to internal teams, executives, and external partners.Excellent presentation skills, communication, project and event management, and problem-solving skills.Ability to establish deep and dynamic relationships within the sports, music, creator, gaming, fashion, and fitness genres.BA/BS from an undergraduate university with a degree in marketing, communications, or related field.A sports fan in general.Energetic, Flexible, Resourceful, Collaborative.Other Key Attributes / CharacteristicsAbility to adapt quickly to changing priorities.Must be willing to work early mornings, nights, and/or weekends.Strong writing and verbal communication skills.Strong organizational skills.Ability to use good judgment and to exercise discretion in confidential matters.Must possess outstanding work ethic and be highly self-motivated.Expected Hours Of WorkFull-Time Staff.Flexibility to work nights, and some weekends.The salary range for this position is $250,000 to $350,000 , which represents base pay only and does not include short-term or long-term incentive compensation.#J-18808-Ljbffr