Working at Real Chemistry and in the healthcare industry isn't just a job for us. We got into this field for different reasons, but we all stay for the same reason - to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas. Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration-we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare-all with the intent to transform healthcare from what it is to what it should be. But we can't do it alone - you in? Job Summary 21GRAMS is looking for a VP, Group Strategy Director to join our growing team! As the VP, Group Strategy Director, you will be a key leader responsible for shaping and executing our brand strategy to drive growth and enhance brand equity. You will work closely with executive leadership, cross functional teams, and external partners to develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience. Responsibilities
- Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story
- Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results
- Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development
- Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns
- Design and facilitate workshops. Lead Tactical and Brand planning.
- Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace
- Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies
- Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning
Required Skills & Experience - Bachelor's Degree in Business Administration, Marketing, or related field
- 8+ years of experience in Brand Strategy or related roles within an pharmaceutical advertising agency, with a proven track record of developing and implementing successful brand strategies
- Strong leadership skills with the ability to inspire and motivate cross-functional teams
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making
- Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner
- Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
Pay Range- $210,000- $230,000 Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here. Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients - New York, Chicago, San Francisco, Manchester, UK and London, UK - that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people. Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at: Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.