Easol is the leading all-in-one 'experience commerce' platform built to power experience businesses including festivals, wellness retreats, food and drink, sports and adventure trips. With Easol, experience businesses have complete control to drive more direct sales, retain more revenue, own their data and run their business on their terms.Easol has deep roots in experiences. The platform was founded by former festival founders, Lisa and Ben Simpson in 2017, after the husband and wife team endured challenges and frustrations first-hand while setting up and growing their own experience business including Rise, Europe's biggest Snowsports and music festival, and Beyond Adventures, a series of adventure travel experiences in remote locations such as the Sahara desert and the Swedish archipelago.
About the Role:As the VP of Music, you will have full ownership of this vertical within Easol, from acquiring new customers, to contributing to having the best in class product for this market. You will be a pivotal member of our leadership team, driving the commercial strategy across Easol and overseeing growth opportunities in our current core markets UK, US, and Europe. Your primary focus will be on maximising revenue streams, identifying new market opportunities, and positioning our brand as a leader in the industry. You will be cultivating relationships within the music vertical and developing innovative strategies to drive revenue and market expansion.Responsibilities:
- Develop and execute a comprehensive commercial growth strategy for Easol, with a focus on the music events, festivals, club nights parties and more.
- Lead a high-performing team to achieve revenue targets and drive customer acquisition within the target markets.
- Identify and capitalise on growth opportunities within the music industry, including creator meetups, awards, mentorship programs, and strategic partnerships.
- Work closely with the marketing team to help drive marketing, brand, and PR activities to enhance Easol's visibility and reputation within the vertical.
- Collaborate with cross-functional teams to enhance product offerings and drive product-driven growth initiatives tailored to the music vertical.
- Drive customer engagement and retention through innovative marketing campaigns, strategic partnerships, and customer loyalty programs.
- Foster strong relationships with key stakeholders, including creators, event organisers, industry associations, and strategic partners.
- Analyse market trends, competitor activities, and customer feedback to inform strategic decision-making and identify new growth opportunities.
- Inspire and motivate teams to achieve ambitious goals and foster a culture of innovation, collaboration, and continuous improvement.
Skills & Requirements:
- Proven track record of success in leadership roles within the music events industry, with a strong network of industry contacts and relationships.
- Deep understanding of event management technology and its applications within the industry.
- Strategic thinking, analytical, and problem-solving skills.
- Excellent communication, presentation, and negotiation skills.
- Ability to inspire and motivate teams to achieve ambitious goals.
- Experience working in a startup or high-growth company is preferred.
$180 - $250 a year
PAY TRANSPARENCYA reasonable estimate of the current range is listed above. The wide salary range for this role takes into account a range of factors, which we consider in making compensation decisions, including but not limited to skill sets, market experience, licensure and certifications, and other business needs, and are open in showing some flexibility depending on skillset. Additionally, you might be eligible to our perks such as equity, commission and annual incentive bonus, subject to the applicable rules and restrictions.
Location: We will accept applications from candidates located NYC or LA
What you'll enjoy at EasolYou'll have real visibility of what's happening in the business. We have weekly company meetings, where we all get together to discuss our wins, learning opportunities, our goals and direction. There is an open forum for you to have your say in what we do and how we do it. We empower our team to share their ideas - no egos here! You'll have access to our incredible perks, such as a company-funded deep week , where you can travel to a destination of choice and have dedicated time to focus on a project that is important to you without distraction. In addition to that, we offer a monthly contribution towards a gym membership and your mobile phone contract, an annual personal development budget, support to choose your own equipment and a lot more. You'll have 33 days of holidays, inclusive of public holidays. Employees of all backgrounds and physical abilities will be supported by us in every way possible to thrive.