DescriptionDirect Response Copywriter Wanted!Kendago is a global, premium digital advertising group specializing in direct response marketing. We are seeking a skilled and creative copywriter . As a Direct Response Copywriter, you will play a crucial role in enhancing the promotional materials for some of the most successful direct-to-consumer (DTC) brands.
RequirementsIdeal Candidate should...Be born and raised in the USA:
- Demonstrate a strong understanding of the cultural nuances and preferences of the US market.
Be a critical thinker and creative writer:
- Possess the ability to think critically and creatively to craft compelling copy.
Have a proven track record:
- Showcase a successful history of writing promotional D2C funnel sales copy, including Video Sales Letters (VSLs).
Have wide knowledge of funnel optimization and LTV creation:
- Exhibit expertise in optimizing sales funnels and creating strategies to enhance customer Lifetime Value (LTV).
Understand direct response/direct-to-consumer marketing principles:
- Display a solid comprehension of direct response marketing principles, goals, and metrics.
Have excellent English writing and grammar skills:
- Demonstrate proficiency in English writing and grammar to maintain high-quality communication.
Be detail-oriented and a multi-tasker:
- Prioritize tasks effectively, shift gears, and meet deadlines with precision.
ResponsibilitiesRemote, Hourly Rate Position with possibility of going full-time:
- Work remotely & hourly with the potential for transitioning to a full-time role based on performance and business needs.
Support the CRO department:
- Collaborate with the Conversion Rate Optimization team to enhance the funnels of leading DTC brands.
Conduct independent research:
- Thoroughly research target audience, product/brand, price points, offer, and funnel/buyer journey.
Manage tasks and deadlines:
- Efficiently organize and manage tasks, ensuring timely completion based on project deadlines.
Conceptualize and provide hook ideas:
- Generate creative concepts and compelling hooks to captivate the target audience.
Proofread all work:
- Ensure accuracy and quality by thoroughly proofreading all written materials.
Proficient in project management tools:
- Comfortably navigate Monday.com project management platform, Google Docs & Sheets, and Slack for seamless collaboration.
This is an exceptional opportunity to contribute to the success of the most prominent brands in the DR space and be a key player in the dynamic field of digital advertising.Ideal candidates for this role must have a background in direct response (DR) marketing. Applicants without DR experience are not relevant and are discouraged from applying. We are specifically seeking individuals with a proven track record in crafting successful D2C funnel sales copy, including Video Sales Letters (VSLs).