Web Analytics Specialist - Adobe Analytics
: Job Details :

Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk. Your Role and Responsibilities

At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are at the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We are currently seeking an IBM.com Web Analyst to join our team. When you join the IBM team, you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software, such as generative Al or hybrid cloud, while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package, IBM offers a collaborative and growth-oriented work environment and global responsibilities. As an IBM.com Web Analyst you will analyze website data, extract insights, and providing actionable recommendations to improve the web experience.

Responsibilities:

• Utilize Adobe Analytics to monitor, measure, and analyze website traffic, user behavior, and performance metrics.
• Develop and maintain custom reports, dashboards, and data visualizations to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
• Conduct in-depth analysis of website traffic patterns, user interactions, conversion funnels, and customer journeys to identify areas for optimization and improvement.
• Collaborate with cross-functional teams including marketing, product, and design to implement data-driven strategies and initiatives to enhance website effectiveness and user experience.
• Monitor and report on the effectiveness of digital marketing campaigns, including email marketing, social media, and paid advertising, and provide recommendations for optimization.
• Stay current with industry trends, best practices, and new technologies in web analytics and digital marketing.

This is a Hybrid role; attendance at the office is currently required only 3 times per week.Required Technical and Professional Expertise

• Bachelor's degree in Marketing, Business, Statistics, Computer Science, or related field.
• Experience working with Adobe Analytics (formerly Adobe SiteCatalyst) and other web analytics tools like Google Analytics, heat maps and data visualization tools.
• Strong analytical skills with the ability to interpret complex data sets and generate actionable insights.
• Experience creating custom reports, dashboards, and data visualizations.
• Familiarity with tag management systems (e.g., Adobe Dynamic Tag Management, Google Tag Manager, Tealium) and channel attribution.
• Excellent communication and presentation skills with the ability to effectively communicate technical concepts to non-technical stakeholders.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Fluent English.

Preferred Technical and Professional Expertise

• Adobe Analytics certification or equivalent.
• Experience with other Adobe solutions (e.g., Adobe Target, Adobe Audience Manager, AEP, Journey Optimizer)
• Knowledge of audience targeting data sets like 6Sense, Demandbase, Bombora et al.
• Experience working in B2B, e-commerce and/or lead-generating businesses

About Business Unit IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers. Your Life @ IBM In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. Location Statement IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

- Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being. - Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs. - Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law. - Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals. - Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

We consider qualified applicants with criminal histories, consistent with applicable law.

IBM will not be providing visa sponsorship for this position now or in the future. Therefore, in order to be considered for this position, you must have the ability to work without a need for current or future visa sponsorship.

Being You @ IBM IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.