Location: Kennesaw,GA, USA
About Us
Are you ready to join a community leading in innovative teaching and learning? Kennesaw State University is one of the 50 largest public institutions in the country. With our growing enrollment and global reach, we are enjoying increased prominence among Georgia's colleges. We offer more than 150 undergraduate, graduate, and doctoral degrees to over 43,000 students. Our entrepreneurial spirit, high-impact research, and Division I athletics also draw students from throughout the region and from 92 countries across the globe. Our university's vibrant culture, career opportunities, mission and values and rich benefits make us an employer of choice. We are part of the University System of Georgia. Kennesaw State will exemplify the power and promise of a student-centered, research-driven university. Our institutional values are student-inspired, promise-fulfilling, true to ourselves, elevational, open and impact-generating. In addition, we support the University System of Georgia core values of accountability, excellence, integrity and respect. We are searching for talented people to join Kennesaw State University. Come to KSU and find your passion.
Location
Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.
Job Summary
The Webmaster and SEO Specialist will play a pivotal role in creating, managing, and optimizing our web presence. This individual will be responsible for developing and maintaining websites for various departments and colleges using the University's CMS system. The role includes implementing innovative SEO strategies, ensuring brand consistency across all digital platforms, and enhancing user experience to align with the University's mission and goals.
Responsibilities
KEY RESPONSIBILITIES:
1. Design and develop websites for different colleges and departments, focusing on navigation, page layout, and overall user experience
2. Use the University's CMS system effectively to build and manage web pages
3. Ensure all web content is up-to-date and reflects the current offerings and achievements of the respective departments and colleges
4. Develop and implement SEO strategies to enhance visibility and ranking on search engines
5. Optimize web pages, including HTML, site structure, metadata, layout, and navigation
6. Keep abreast of the latest SEO trends and algorithms to ensure maximum effectiveness
7. Conduct usability testing to ensure the website is user-friendly and meets the needs of the target audience
8. Analyze user feedback to continually improve the website's performance and user experience
9. Maintain the consistency of the website's look and feel, ensuring a cohesive brand experience
10. Collaborate with leadership and Points of Contacts (POCs) from various departments and colleges to gather requirements and provide guidance on web best practices
11. Discuss and implement new website features and enhancements in alignment with college/departmental goals and user needs
12. Educate and assist college and departmental staff in understanding the importance of SEO and web presence
13. Stay updated with web techniques to provide accurate and meaningful
insights
Required Qualifications
Educational Requirements
Bachelor's degree from an accredited institution of higher education or equivalent combination of relevant education and/or experience.
Required Experience
Two (2) years related experience in website management with extensive experience in website design (portfolio required)
Preferred Qualifications
Preferred Educational Qualifications
Advanced degree in in Communications, Marketing, Computer Science, Information Technology or related field
Preferred Experience
Web and SEO experience in higher education industry, information technology, computer science, or related field
Experience in BrightEdge SEO platform, OmniUpdate CMS
Previous SEO experience in optimizing web and campaign performance in search results
Previous experience utilizing Google Analytics advanced analytics, Advanced Microsoft Office Excel, Word, and PowerPoint
Knowledge, Skills, & Abilities
ABILITIES
Able to do in-depth keyword analytics and use keywords in content, campaigns, and creative materials
Able to write, edit and coordinate original, and curated search engine-optimized (SEO) content
Able to analyze content performance to understand user behavior and pushing toward continuous content improvement
Able to translate analytic data into strategic ideas and recommendations
Able to achieve top search engine rankings
Able to handle multiple tasks or projects at one-time meeting assigned deadlines
KNOWLEDGE
Knowledge and ability to produce creative web designs and develop responsive websites
Knowledge of the latest CMS solutions
Knowledge and experience using graphics and web development tools
Knowledge and experience of HTML, CSS, and JavaScript
Knowledge of best practices for organic search engine optimization including knowledge of search engine spiders and search engine ranking factors
Knowledge of the latest trends, technologies, and methodologies in web design, graphic design, and search engine optimization strategies
Strong knowledge of search engine algorithms and ranking strategies
SKILLS
Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management, and presentation skills
Proficient with computer applications and programs associated with the position (i.e. Microsoft Office suite, Illustrator, Photoshop, Acrobat and Flash, BrightEdge, Google
Analytics)
Strong attention to detail and follow-up skills
Strong customer service skills and phone and e-mail etiquette
USG Core Values
The University System of Georgia is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at
Equal Employment Opportunity
Kennesaw State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, work and study. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the KSU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the KSU community.
For additional information or to file a complaint under the provisions of this policy, students, employees, applicants for employment or admission or other third parties should contact the Office of Institutional Equity at English Building, Suite 225, ...@kennesaw.edu.
Other Information
This is not a supervisory position.
This position does not have any financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.
Background Check
* Standard Enhanced
* Education
Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening
results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.
All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.
Apply for Job
* University System of Georgia Careers Hub
* Sign In
* New User